Marketers Target Children

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Most of us when we were kids had the power to influence our parents into purchasing a certain food product or toys, usually by constant nagging towards the parents for the product they want. Children account for 21.4 billion of purchasing power, and usually at ages 8-12 once kids start getting their own money they will likely purchase what they want with the acceptance by their parents (Mininni, 2011). Marketing to children is a social problem and has been changing the culture for children year after year. This paper is to discuss how marketers are targeting children and why it is a social problem; also, how marketers can advertise better to benefit the consumer and themselves. Marketers should stop targeting young kids and should figure better …show more content…
We live in a society where everyone has access to the internet not just on computers, but also tablets and cell phones, which they are targets for eMarketers (Mininni, 2011). Around 24.9 million or 48% of kids eleven and under are now online, and because this generation kids are more technologically inclined they are more capable of finding their particular brand and products, but also would encounter a lot of advertising online than on TV’s (Mininni, 2011). Media corporations targets the youth through kids websites such as Nicktropolis to encourage kids to enter the online world at a young age (Tepperman, 2014). They would socialize with other kids around the world and eventually addicted to these sites which would make them long term consumers (Tepperman, 2014). A company like General Motors advertise to kids because there is a 63% chance parents are influenced by their kid’s decision to purchase a vehicle (Cantwell, 2000). The vehicle that was being advertised to kids the most was a minivan or sport vehicle which was advertised to an age group of 6 -14 year-olds (Cantwell, 2000). Ford vehicles had partnered up with Nickelodeon and Warner Bros to create more advertisement on shows like Looney Tunes which shows ford vehicles throughout the show (Cantwell, 2000). This goes to show how eMarketers target kids and manipulate them into purchasing a product for themselves or

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