Using relevant data analyse and investigate to what extent sexist language is used in the portrayal of women in advertising.
Advertising is defined as “the activity or profession of producing advertisements for commercial products or services ” by the Oxford dictionary online, examples of patriarchal advertisements are not explicitly found within one particular genre of advertising however they are more common within the beauty and cosmetics industry which is typically aimed at women.
Sexism refers to the prejudice and discrimination against a particular sex often portraying somebody conforming to a negative stereotype. As stated by Pakistani activist and the youngest Nobel Prize laureate Malala Yousafzai “we cannot all succeed when half of us are held back " referring to the inequality between men and women and how gender differences can lead to hindrances within an academic and professional environment. In a survey from online webpage “statista” in July 2016 it was found that 76% of respondents had seen advertising they saw as offensive to women. Furthermore in relation to women’s identity and the link to the advertising industry as stated on www.adweek.com “between 2006 and 2017 there was shown to be …show more content…
However presently portmanteau nouns such as “femi nazi” Have emerged with feminists often being seen as aggressive bitter women who are completely undermining their valid argument for women’s equal rights, this shows the lack of respect feminism has in society which in turn promotes the production and use of patriarchal content with those who challenge the use of sexist language being referred to as feminists which currently creates a very negative stigma about that
Advertising is defined as “the activity or profession of producing advertisements for commercial products or services ” by the Oxford dictionary online, examples of patriarchal advertisements are not explicitly found within one particular genre of advertising however they are more common within the beauty and cosmetics industry which is typically aimed at women.
Sexism refers to the prejudice and discrimination against a particular sex often portraying somebody conforming to a negative stereotype. As stated by Pakistani activist and the youngest Nobel Prize laureate Malala Yousafzai “we cannot all succeed when half of us are held back " referring to the inequality between men and women and how gender differences can lead to hindrances within an academic and professional environment. In a survey from online webpage “statista” in July 2016 it was found that 76% of respondents had seen advertising they saw as offensive to women. Furthermore in relation to women’s identity and the link to the advertising industry as stated on www.adweek.com “between 2006 and 2017 there was shown to be …show more content…
However presently portmanteau nouns such as “femi nazi” Have emerged with feminists often being seen as aggressive bitter women who are completely undermining their valid argument for women’s equal rights, this shows the lack of respect feminism has in society which in turn promotes the production and use of patriarchal content with those who challenge the use of sexist language being referred to as feminists which currently creates a very negative stigma about that