How Internet Is Changing Linear Television Industry And The Way People See Television

1011 Words Jun 12th, 2016 null Page
In 2015, Canada saw an 80 per cent increase in the number of people who cancelled their cable subscription compared with 2014 (Harris, 2016). The “cord-cutting” phenomenon is spreading rapidly as more people start switching from the classic to the new media. Netflix, a subscription based service that offers a huge catalog of movies, series and shows on-demand, and YouTube, a website in which anybody can upload any video, are two major players. They are able to do so through a technology called streaming, which means to listen to a song or watch a video in real time via Internet instead of downloading it. With the popularisation of the Internet and faster speeds, it is now possible to watch any video in real time and in a good quality. While it is debatable whether television will survive these changes, there is no deny that Internet is changing linear television industry and the way people see television itself. In this essay it will be explored how Internet is affecting and changing linear television, as the industry is shifting towards an approach where the customer controls the schedules, the TV networks are targeting their audience in different ways and Internet itself is independently growing its own contents.
Firstly, the customers are now the ones who command the television instead of the broadcasters as it was before. For a great period of time, the entertainment industry would not let their viewers choose what they would watch or listen to as there was no way to do…

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