The author makes many claims about how America has affected present-day India. Kapur starts by explaining how the popular consumer companies such as Amazon and Starbucks, have expanded their reach to India and has progressed India’s process of Americanization. He also explains how Indian cities and rural communities have started to develop American-like qualities such as brands, malls, concrete homes, gated communities and a generally more consumerist society. Not only does Kapur explain America’s effect on the consumer societies of India, but also cultural and
The author makes many claims about how America has affected present-day India. Kapur starts by explaining how the popular consumer companies such as Amazon and Starbucks, have expanded their reach to India and has progressed India’s process of Americanization. He also explains how Indian cities and rural communities have started to develop American-like qualities such as brands, malls, concrete homes, gated communities and a generally more consumerist society. Not only does Kapur explain America’s effect on the consumer societies of India, but also cultural and