1. Supply chain management
Supply Chain Management (SCM): refers to the suppliers, manufacturers, warehouses, distribution centers and distributors, etc., that meet the needs of a certain level of customer service to minimize the cost of the entire supply chain system Effectively organize the management of product manufacturing, distribution, distribution and sales together. Including planning, purchasing, manufacturing, distribution, return the five basic elements (Arndt, H., 2004). From the perspective of the supply chain, the ultimate customers are the users of products and services, it could be people or organization. So, the relationship with customers is very important to supply chain management. Bowersox, D. J. (2002) thought customer …show more content…
It’s a huge part of cost for Dell, and all the products is aim to service for people, so, the feedback of customer is very important to Dell. Dell's product segmentation builds on customer segmentation, giving customers the right product for each customer's needs. As the market continues to segment, Dell customer segmentation, forming a specialized division of labor for all segments of the company and the supply chain. Through electronic data exchange and other means of close contact and cooperation, and ultimately reached the supply chain from the beginning of procurement to the final customer needs. Here is the information of Dell’s supply chain management that got from official website from …show more content…
Make full use of and play the role of customer segments, to maximize the efficiency of supply chain operations, improve management systems, reduce costs and make profits, such as Wal-Mart, Dell, Procter & Gamble and so on. Similarly, ignoring the role of customer segmentation also have an impact on supply chain management. For example, Lenovo did not conduct customer analysis, did not conduct customer segmentation, blindly explore new markets, thus losing control of the supply chain. Market and production side of the information can not be shared, suppliers continue to cut out of goods increased competition, leading to all aspects of the supply chain blame each other, and ultimately reduce the operational efficiency of the supply
Supply Chain Management (SCM): refers to the suppliers, manufacturers, warehouses, distribution centers and distributors, etc., that meet the needs of a certain level of customer service to minimize the cost of the entire supply chain system Effectively organize the management of product manufacturing, distribution, distribution and sales together. Including planning, purchasing, manufacturing, distribution, return the five basic elements (Arndt, H., 2004). From the perspective of the supply chain, the ultimate customers are the users of products and services, it could be people or organization. So, the relationship with customers is very important to supply chain management. Bowersox, D. J. (2002) thought customer …show more content…
It’s a huge part of cost for Dell, and all the products is aim to service for people, so, the feedback of customer is very important to Dell. Dell's product segmentation builds on customer segmentation, giving customers the right product for each customer's needs. As the market continues to segment, Dell customer segmentation, forming a specialized division of labor for all segments of the company and the supply chain. Through electronic data exchange and other means of close contact and cooperation, and ultimately reached the supply chain from the beginning of procurement to the final customer needs. Here is the information of Dell’s supply chain management that got from official website from …show more content…
Make full use of and play the role of customer segments, to maximize the efficiency of supply chain operations, improve management systems, reduce costs and make profits, such as Wal-Mart, Dell, Procter & Gamble and so on. Similarly, ignoring the role of customer segmentation also have an impact on supply chain management. For example, Lenovo did not conduct customer analysis, did not conduct customer segmentation, blindly explore new markets, thus losing control of the supply chain. Market and production side of the information can not be shared, suppliers continue to cut out of goods increased competition, leading to all aspects of the supply chain blame each other, and ultimately reduce the operational efficiency of the supply