How Honda Has Enjoyed Much Success With Its First Two Utility Vehicles

1839 Words Nov 24th, 2015 null Page
Honda has enjoyed much success with its first two utility vehicles. Notably, its compact CR-V leads in that segment, while its larger, three-row Pilot competes effectively in its own space. A third model, the subcompact HR-V, was introduced on May 15 and six months later it is tearing up an emerging segment.

Clearly, the automaker once best known for its Civic and Accord coupes, hatchbacks and sedans, has found its own place in the SUV market. A 2016 Honda HR-V EX-L AWD edition was a recent weekly test project, a model built on the Honda Fit’s platform.

Before we look at the model at hand, let’s take in some perspective first.

The HR-V name is not new — it was used on a wagon-like model from 1999 to 2006 and was sold in Japan. Variants of this vehicle were offered in New Zealand, Australia, and the Pacific Rim, but the first-generation HR-V was not offered in North America.

Fast forward a decade and the mini SUV market in North America has changed. The current crop of small SUVs has been led by the Nissan Juke, but other models have jumped in more recently, including the Chevrolet Trax, Jeep Renegade, Mazda CX-3, and the Fiat 500X. Furthermore, Toyota is preparing the Scion C-HR for a 2016 release, leaving Ford, Hyundai and Kia as major manufacturers without a competing model. At least not yet.

As for the Honda HR-V, this model’s arrival comes as consumers continue to shift their purchase considerations toward utility vehicles. Brands such as Chevrolet, Nissan, Ford…

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