First, Samuelson’s strong ethos is due to his superior education on specific topics compared to his target audience’s education; he easily earns ethos through a teaching role simplifying explanations to complex ideas that thus allowed the target audience to better perform their duty as citizens (making educated stances on political issues). For example, the author teaches his readers why it would be naive to believe when “the Trump White House proposed huge cuts in health spending… While suggesting that hardly anyone would be hurt or inconvenienced ” . Another way …show more content…
He uses the process “give one, get one” with ideology to unify the contradicting views of the target audience. His purpose is to inspire the voters to call for cooperation between the parties to create a reform to the current system that will equally represent the desires of both sides. The process Garson uses to make the health care solution fair for each party is very effective which leads to an overall approving reaction from both parties. Garson effectively builds emotional support through unbiased fair