How Gifts Influence Relationships

Improved Essays
1a) The gift of similarity: How good and bad gifts influence relationships.

1b) Elizabeth W. Dunn, Jeff Huntsinger, Janetta Lun and Stacey Sinclair.

1c) Social Cognition, 2008, 26, 469-481.

2a) To discover how gifts affects the quality of relationships, especially between social and romantic ones (Dunn, Huntsinger, Lun, & Sinclair, 2008).

2b) Human beings are unable to forecast or re-examine precisely the way and the reason why they will react to a given circumstance (Dunn et al., 2008).

2c) “Receiving an undesirable gift versus desirable gift would decrease men’s perceptions of similarity to the gift-giver” (Dunn et al., 2008, p. 471). Gift quality does not decrease women’s perceptions of similarity to the gift-giver (Dunn et al., 2008).

3a) Partners of the opposite sex has to be unacquainted and right before the experiment, these partners spoke to each other freely for four minutes (Dunn et al., 2008).

3b)
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3c) According to Dunn et al. (2008), participants first ranked their preference of the gifts. After the experimenter randomly assigns the participants into the good and bad gift condition group, the participants will receive the gift of their first and eleventh choice respectively.
3d) The nature of the relationship between the partners of opposite sex. In Experiment 1, the partners are new acquaintance whereas in Experiment 2, the partners are “in dating relationships of 3 to 96 months” (Dunn et al., 2008, p. 474).

3e) To assess if the participant’s rating of the gift chosen for them corresponds to their initial ranking and the possibility of choice overload from the quality or number of gift choices available (Spassova & Isen, 2013). The ratings of the participants in the bad gift group are slightly higher than what they initially ranked while that of the good gift group remains

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