Gentrification is the process of renewing deteriorated neighborhoods to benefit the wealthy individuals while displacing those with poor socioeconomic residents, which results in increased property values and the displacing of impoverished families and small businesses. While the media might not directly contribute to gentrification, the media is undoubtedly a significant aspect of modern day society that influences people 's perspective on whether gentrification is a positive or negative process. Marketing of gentrification has become a business strategy to gain support for the urban renewal. Gentrification usually involved business growth to increase the affluence of a city. Businessmen and authority figures utilize various tactics …show more content…
If anything is forced to remain stagnant it dies” (Betancur 10). Just like what this quote states it is true that gentrification increases the value of a place and improves the entire physical conditions of urban areas; however, the urban renewal activities drive the poor away from the mainstream culture and move into the margins (Lipman 146). According to Zukin, escalating real estate prices and expensive stores have helped marginalize the people who initially contribute a neighborhood its authenticity characteristic such as immigrants, the working class, and artists (___). As a result, the poor are forced to live in communities suffering from economic shortage. Those minorities often feel powerless engaging in resistance; therefore, they accept how much they get paid for their properties. The house prices in the gentrified areas have escalated rapidly. It becomes impossible for low income families to afford moving into that neighborhood and ultimately begins attracting wealthy buyers (Rowe 22). In the recent years, the cost of renting a home has increased in the urban areas throughout the United States. Gentrification can hurt people living in poor communities, especially the minorities (Betancur 5-11). The majority have prejudice against minorities and think they are violent and uneducated. “If parents did not know where their next job or their next home was going to be, they lost sight of their responsibilities as parents, the kids would live a rather reckless life" (Betancur 9). This quote ultimately states that children who are displaced have to change schools, which can negatively impact their performance in school, not to mention their emotional well-being and sense of stability. We must be mindful of the external factors that contribute to our social