The company I evaluated is Pets Plus, which is a local pet company that sells products, offers animal care, and even adoption options. Pets are often used to evoke ethos from an audience. As a pet store, the store is affiliated with the assumption that the audience cares about the well-being of one's pet. When visiting this company's website, the first thing I noticed was the wide use of images. Everything that I clicked on the page led to adorable images of various types of pets. Most the images seen on the website are meant to be perceived as cute or sweet, and the animals all look happy. By using happy and cute animals in Pets Plus's advertisements, the costumer is supposed to feel happy and become excited to visit this store location. Furthermore,
