Netflix is a multibillion dollar company, which utilized business analytics to provide customers access to streamed movies via television, cellphones and computers. Netflix started as a company that offered DVD rentals by mail to consumers. Netflix used analytics to determine the success of a particular movie before allowing customers to view the movie. Netflix’s leaders decided to use analytics to determine the viewing habits of its customers. In 2006, Netflix offered a million dollar prize any analytics group which could come up with the best algorithm for predicting how its customers would rate a movie based on their previous ratings. The implementation of analytics enabled Netflix to stream customer ID, movie ID, rating and
