How Does Napoleon Use Propaganda In Animal Farm

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“Only when we are no longer afraid do we begin to live” (Dorothy Thompson). George Orwell in the allegory, Animal Farm (1945) uses propaganda, so that Napoleon gains the animal's trust to rule accordingly. Through propaganda, Napoleon supports his claim by generating fear within the animal's minds, so they are motivated to work for him. This idea may be cruel, but it does work to Napoleon's advantage to gain full control. His purpose is to force rules, so that the animal's ideas and perspectives change due to fear. Napoleon uses the idea of fear throughout his reign by mentioning the common enemy. The story starts off with Old Major, the wisest pig, who replaces on the farm with a new idea of “Animalism.” This causes a revolution against …show more content…
Jones is portrayed as fear in the book Animal Farm. The animals are so afraid of Mr. Jones that when Squealer mentions him in his speeches the animals voluntarily agree with his ideas: “Surely, comrades you don’t want Mr. Jones back!” (page 41). Whenever Napoleon is trying to convince or persuade the animals he would use as an excuse of why they need to believe in him and his ideas. There is never a time that Napoleon didn’t get what he wanted because of the way he interpreted fear in the animals minds. An example would be earlier in the book where Napoleon explains that without the smarts of a pig, the farm would not run properly. The animals seem confused when they heard this idea until Mr. Jones was mentioned in the context: “Do you know what would happen if we pigs failed to do our duties? Jones would come back!” (page 27). Napoleon gets whatever he wants by playing with the animal’s emotions. This results in a dictatorship which pushes “Animalism” off the farm. Fear is manipulating the animal’s minds because of their common …show more content…
Napoleon first states how he is linked with Mr. Jones, the nemesis among the animals: “‘We had thought that Snowball’s rebellion was caused simply by his vanity and ambition. But we were wrong, comrades. Do you know what the real reason was? Snowball was in league with Jones from the very start!’” (page 57). This generates fear within the animals because of how Snowball was actually linked with Jones. Snowball is a leader while fighting bravely in the battle of the Cowshed, but Napoleon brainwashed the animals into thinking how he is a spy. Napoleon states how Snowball was faking the battle as if the humans planned to lose from the start. This makes the animals vulnerable due to confusion and fear Napoleon then takes his next

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