Molteni & Ordanini (2003, p. 390) conducted a research on the music industry since it is the only field that shows the significant impact digital technologies has made on the patterns of consumption, production and distribution. Now with the availability of software that can compress sound and store it smaller files, the spread of digital communication instruments like the Internet are changing the strategy of recording companies which …show more content…
Most people these days find it convenient to listen to music online rather than the conventional way of buying CDs from a retail outlet and having to take into consideration their opening hours and travelling there. Secondly, downloading music is easy. All one needs is a PC that can connect to the internet and while music is being downloaded the person can do something else. Another advantage of downloading music is discovering new music and artists, this builds up the person’s curiosity to search for new music at a lower cost and it’s also time