How Does Media Affect Human Behavior

952 Words 4 Pages
Technology, and media specifically, can distort what we see as reality. The news, television programs and articles make our society think outside their own values. The media can have a huge impact on our behaviors such as violence, sexual behavior and stereotypes. The impacts that the media has I feel are primarily negative. Yes, they can have a positive impact, but generally I feel it portrays the wrong idea, causing a very negative impact on those viewing.
The media has a huge impact on our behaviors at all ages. Whether it deals with violence, drug use, sexual behavior, ext. The media can introduce ideas that we never would have seen elsewhere. The media can manipulate what we see, and how much we see it causing us to have a different idea
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An example of this is the Jersey Shore. Sexual talk and behaviors are depicted in 77% of primary T.V programs, especially popular with younger audiences. The problem with this is that it is often very unrealistic and distorted. The cultivation theory plays a direct role is this. The more you watch these types of shows, the more likely you are to emphasize the importance of sex in relationships. When young adults watch the Jersey Shore specifically, on average there are 23 instances of sexual talk and 25 instances of sexual behavior in each episode. The repeated exposure to overrepresentation of sex in Jersey Shore may be related to young viewer’s sexual attitudes. The more exposure they have to this show, the more they think these are the sexual norms of everyday reality. The social cognitive theory also correlates with the Jersey Shore. The social cognitive theory is when individuals learn behavioral scripts by observing others. Those who have not had first-hand experience with sexual activity and intimacy will effected greatly than those who have. They think that the way these people act and talk about sexual activity, influences young adults to believe that these are the …show more content…
Media literacy is the ability to read, interpret, critically asses, and productively use media texts. The media has very different target audiences ranging from young kids all the way to adults. When it comes to kids, there is a theory that makes total sense to me and is beneficial. The parental mediation theory argues that quality interpersonal communication between parents and children about media-related issues is a requisite part of what we now consider to be good parenting. There are different forms to this such as active mediation, restrictive, co-viewing and participatory learning. Depending on the parent, will choose which one of these mediations they want to use. I think the most important part of this theory is just limiting the amount of television and media the child consumes. Limit the amount of hours of media they consume. A child only needs some much media, and the parents need to teach them their own morals. This theory makes sense to me because of my own experience with my parents. They wouldn’t necessary limit the amount of television I would watch, but taught me activities to do outside, like riding my bike, playing sports and overall just being active. That was their mediation and I think it payed

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