How Does Fashion Industry Persuade People?

1951 Words 8 Pages
How do certain industries attempt to persuade people? Do they use the same tactics? What principles of social psychology do we see in each attempt? Are women considered in these persuasion attempts and if so, how are they being influenced? These questions and more will be discussed within the fashion, political, and retail industries.
Fashion Industry How does the fashion industry attempt to persuade people? It uses suggestive advertising that makes people dissatisfied with their current clothing and arouses desires for new clothes (Gregory, 1947). The advertising industry itself has been criticized for the tactics it has used to sell goods to consumers. Some of these tactics include playing on people’s emotions, stereotyping, and using persuasion
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Most women feel that these ads create unrealistic expectations that they are unable to meet. They also feel that ads are pushing them to look at themselves and other women the way men do, incorporating masculine standards for feminine appearance that accent physical features and sexuality (Crane, 1999). Dianna Crane (1999) further discusses her analysis of Erving Goffman’s study of gender advertisements and the characteristics of poses in advertisements that present women as inferior to men. Some poses were found to be subtly demeaning, like a woman lying on her back or photographed in awkward stances. Crane also discussed Goffman’s interpretation of some facial expressions as implying that the woman is passive, weak, and not in control of the situation. Recent authors indicate that teens and young women in their twenties do not see these ads as demeaning but instead see them as women being “in control” of their own …show more content…
At the time, critics expressed their concern that politicians are marketing themselves 'like soap ' and somehow devaluing the democratic political system. Appendix 2 shows President Eisenhower on his famous “Whistle Stop” tour during the 1948 campaign (Wattal, Schuff, Mandviwalla, & Williams, 2010).
According to Franz and Ridout (2007), political ad spending in 2000 was $771 million, in 2002 it increased to $1 billion, and in 2004 it skyrocketed to over $1.6 billion. Today, political advertising is big business. Over $2.1 billion was spent on the 2008 presidential campaign. What made this campaign unique was the use of the Internet. The Obama campaign’s success in his presidential win has been credited to their clever use of the Internet. Appendix 3 shows Obama’s website and Blog used in his 2008 campaign (Wattal et al., 2010). A Pew Institute report showed that in 2008, more than 55 percent of adults got their political news and information from the Internet. It was also discovered that these same people also took part in political dialogues and 18 percent posted to online election forums. MySpace and Youtube was the top two Internet media utilized during the 2008 presidential primaries (Wattal et al.,

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