No one questions that the Internet plays a vital role in marketing. In fact, research has found that more than 70 percent [http://www.business2community.com/infographics/top-10-benefits-digital-marketing-small-business-infographic-01174211] of consumers engage with brands through digital channels. However, small businesses sometimes ignore digital marketing because cyberspace seems like the realm of larger companies. Is that really the case? How does digital marketing affect small businesses, and is this way of reaching consumers right for everyone?
Digital Marketing Is Local Marketing
Digital channels have a global reach, so is that really the right way to go for small businesses, especially the brick-and-mortar variety? Consider some key facts …show more content…
Given the myriad benefits of digital marketing, at a glance it would seem that yes, it is always a good thing. However, you must consider the potential drawbacks [http://smallbusiness.chron.com/positive-negative-impact-digital-media-business-20910.html], which include:
A damaged reputation — If you unintentionally use politically incorrect language in one of your posts, you could suffer embarrassment and backlash. Negative reviews — Your business will receive reviews whether or not you engage in digital marketing, but as your business becomes more visible, you may have to deal with more and more naysayers. You must learn to tactfully address complaints and concerns. The fast pace and many options — How do you get the most out of your digital marketing? Does your audience spend more time on Facebook, Twitter, or LinkedIn? How can you optimize your emails so Google’s Inbox doesn’t sweep them aside? What are the latest trends in mobile? The answers to such questions are always changing, and if you do not keep up, your digital marketing efforts may fall short.
Evolving With Digital
Digital Marketing Is Local Marketing
Digital channels have a global reach, so is that really the right way to go for small businesses, especially the brick-and-mortar variety? Consider some key facts …show more content…
Given the myriad benefits of digital marketing, at a glance it would seem that yes, it is always a good thing. However, you must consider the potential drawbacks [http://smallbusiness.chron.com/positive-negative-impact-digital-media-business-20910.html], which include:
A damaged reputation — If you unintentionally use politically incorrect language in one of your posts, you could suffer embarrassment and backlash. Negative reviews — Your business will receive reviews whether or not you engage in digital marketing, but as your business becomes more visible, you may have to deal with more and more naysayers. You must learn to tactfully address complaints and concerns. The fast pace and many options — How do you get the most out of your digital marketing? Does your audience spend more time on Facebook, Twitter, or LinkedIn? How can you optimize your emails so Google’s Inbox doesn’t sweep them aside? What are the latest trends in mobile? The answers to such questions are always changing, and if you do not keep up, your digital marketing efforts may fall short.
Evolving With Digital