With the onset of greatly increased globalization, the marketing strategies …show more content…
Huge factors such as different religious af-filiations of people and the culture’s tendencies whether collectivist or individualist will all end up impacting the marketing campaign. As the examples showed the cultural differences from target markets are very important. Therefore, international marketers should know the target audience in advance and chose to communicate through means that are appropriate and that ap-ply to the audience. Failure to do this will only lead to the marketing campaigns failure. For this reason, cultural risk is a very huge risk to consider when in the international marketplace. Businesses should use this to develop and execute strategies to help increase the survivability of its