How Does Color Affect Human Behavior? Essay

1008 Words Sep 15th, 2016 5 Pages
Colors are everywhere in an individual’s perceptual experience as they are part of our everyday life and are always present. They are seen in objects, the environment, and on people as they enhance the depth of color and influence human behavior. An example of this can be seen when we are selecting food in the supermarket as the use of color influences our choices. If we see something labeled in green we correlate it to be more positive whereas if we see something labeled in red we correlate it to be more negative. Every time an individual forms a specific prime in regards to color it has a direct influence on their behavior. This affects them without them necessarily knowing it has altered their conscious awareness (Elliot, Maier, Binser, Friedman, & Pekrun, 2009). This effect doesn’t allow for an individual to be aware of what effects color priming actually has on them and the specific factor that contributed to such effect. To clarify, red has been contributed to a negative context in achievement situations as it’s paired with a negative connotation. As a person makes this correlation unconsciously they will continue to pair red with failure (Elliot, Maier, Binser, Friedman, & Pekrun, 2009).The effect color has on performance has rattled many questions as to whether color influences someone’s ability to complete intellectual tasks such as word rearrangement. The core of our study is to see the effect color has on an individual when completing an anagram. The advance…

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