Chipotle has had a rough year due to E. coli incidents in a couple of states. They offered coupons to give away millions of free food yet that has not increased sales. I believe that Chipotle could boost its reputation and increase sales if they lowered the cost of their food. Many people would purchase their food if the cost wasn’t as high. Another way Chipotle could boost its reputation and increase sales is if celebrities or well-known people advertise themselves eating Chipotle. Once people see that the media encourages it, people would be more apt to buy Chipotle for themselves.
