Right before the Barbie dolls were released they did several studies to see if the new dolls made an impact on the children. This study included 162 little girls that ages ranged between five and eight years old. This study had taken place in 2006 before Mattel had their drop in profit. They gave the girls were told to look at a picture of either the Emme doll, no doll, or one of Barbie. The Emme doll is sort of like the like of the new Barbie’s, it is just a regular doll that has a more realistic body type compared to the Barbie.
