PART A
Question 1
Utilitarianism
Scale: -15 (least happy) to 15 (happiest)
Table 1: Benefits and Detriments to Each Stakeholder
Stakeholders Tell Customers About Condoitin Don’t Tell Customers About Condoitin Benefits Detriments Benefits Detriments
Ming Moral satisfaction (+10) High chance of losing job (-15), less commission
(-$5 per sale) (-5) Increased commission ($5 per sale) (+5), keeps the job (+15) Guilt (-6)
Ming’s wife (Song) Assuming she knows about the choice and that Ming is likely to lose his job. Remains unemployed (-5), unable to speak English (-5) She can have English classes and later find employment (+10)
Ming’s son Can spend more time with parents (+8) Won’t have as many baby/toddler supplies (-6) More resources to make …show more content…
Because utilitarianism is teleological based, the total utility of all stakeholders decides which option is the most ethical. From Table 2, it can be seen that the highest utility (32) is generated by not telling customers about Condoitin, and instead recommending Modoxolin.
Kantian ethics
Maxim: Ming should advise customers to buy a more expensive product (Modoxolin) when there is an identical product that is cheaper (Condoitin) if his job depends on it.
Universalisation: All sales staff should advise customers to buy a more expensive product when there is an identical product that is cheaper if their jobs depend on it.
Universal acceptability: The general statement inflicts no contradiction in conception and contradiction in will. It is universally acceptable.
Respect: This statement does not outwardly disrespect anyone and is therefore respectful.
Conclusion: According to the Kantian ethics, it is ethical for Ming to advise customers to buy Modoxolin without telling them about Condoitin as it is universally acceptable and …show more content…
Virtue Ethics
This theory is deontological; however, produces effective results. For example, virtue ethics – in particular, the Aristotelian approach – suggests that individual virtue leads to a good corporate and social policy. However, the routines of the job may require staff to perform differently than what an ethical person would do. (Belak, J. & Mateja, P. R., 2012). Nevertheless, when trying to solve an ethical dilemma, virtue ethics emphasises on an ethical process while producing successful outcomes – proving a useful theory.
2. Kantian Ethics
When solving an ethical dilemma, Kantian ethics can be problematic as personal intentions and relationships must be ignored (Smith, 2011). Additionally, when applying the rule of respectability, desirability is not taken into consideration (Lechner, 2011). However, being deontological based, Kantian ethics focuses on how the dilemma is solved rather than only the outcome, lessening the chances of corruption in the decision making of ethical dilemmas.
3.
Question 1
Utilitarianism
Scale: -15 (least happy) to 15 (happiest)
Table 1: Benefits and Detriments to Each Stakeholder
Stakeholders Tell Customers About Condoitin Don’t Tell Customers About Condoitin Benefits Detriments Benefits Detriments
Ming Moral satisfaction (+10) High chance of losing job (-15), less commission
(-$5 per sale) (-5) Increased commission ($5 per sale) (+5), keeps the job (+15) Guilt (-6)
Ming’s wife (Song) Assuming she knows about the choice and that Ming is likely to lose his job. Remains unemployed (-5), unable to speak English (-5) She can have English classes and later find employment (+10)
Ming’s son Can spend more time with parents (+8) Won’t have as many baby/toddler supplies (-6) More resources to make …show more content…
Because utilitarianism is teleological based, the total utility of all stakeholders decides which option is the most ethical. From Table 2, it can be seen that the highest utility (32) is generated by not telling customers about Condoitin, and instead recommending Modoxolin.
Kantian ethics
Maxim: Ming should advise customers to buy a more expensive product (Modoxolin) when there is an identical product that is cheaper (Condoitin) if his job depends on it.
Universalisation: All sales staff should advise customers to buy a more expensive product when there is an identical product that is cheaper if their jobs depend on it.
Universal acceptability: The general statement inflicts no contradiction in conception and contradiction in will. It is universally acceptable.
Respect: This statement does not outwardly disrespect anyone and is therefore respectful.
Conclusion: According to the Kantian ethics, it is ethical for Ming to advise customers to buy Modoxolin without telling them about Condoitin as it is universally acceptable and …show more content…
Virtue Ethics
This theory is deontological; however, produces effective results. For example, virtue ethics – in particular, the Aristotelian approach – suggests that individual virtue leads to a good corporate and social policy. However, the routines of the job may require staff to perform differently than what an ethical person would do. (Belak, J. & Mateja, P. R., 2012). Nevertheless, when trying to solve an ethical dilemma, virtue ethics emphasises on an ethical process while producing successful outcomes – proving a useful theory.
2. Kantian Ethics
When solving an ethical dilemma, Kantian ethics can be problematic as personal intentions and relationships must be ignored (Smith, 2011). Additionally, when applying the rule of respectability, desirability is not taken into consideration (Lechner, 2011). However, being deontological based, Kantian ethics focuses on how the dilemma is solved rather than only the outcome, lessening the chances of corruption in the decision making of ethical dilemmas.
3.