How do individuals remember and retain certain information that they are conveyed? How can an individual remember that insane number they are told in a presentation but I can’t? Today, questions like these are asked daily by individuals who are by standers at a presentation and feel as if the more they pay attention the more likely they will remember the content they are told. This is not always the case; it is not about what is being told in a presentation, it is more about how a specific concept is being told. In Chip Heath and Dan Heath’s essay, Made to Stick: Why Some Ideas Survive and Others Die, Chip and Dan talk about ways the brain processes stories, ideas, and memories. Throughout this story we encounter many other ideas and stories
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“The most basic way to get someone’s attention is this: Break a pattern” claims Chip Heath and Dan Heath, “humans adapt incredibly quickly to consistent patterns” (2). On Monday, we listened and read the quotes that were presented on sticky notes from when the freshman wrote down what was interesting and what specific things they remembered from the tours they went on. With this, a couple of freshman students wrote, “students spend 8-10 hours on their phone everyday”. Having this kind of information is very important to know when you’re talking about phone usage and social media because it is pertaining to our audience, which were college students. Eight to ten hours on our phone daily is a very high number, which shocked many of the freshman when they found out that many students like them are spending that many hours on their phones per day. During our tour stop, Sarah asked the freshman how many hours they thought they spent on their phones and the majority of the freshman said between four to five hours. Allison finally broke the news and explained, “ … students spend 8-10 hours on their phones everyday. This amounts to a third of your day spent focused on other people’s lives, media outlets with the latest news, and videos of cats or the newest dance craze” (1). Once the freshman were aware of how many hours a day an average student spends on their phone and how that compares to their daily lives, they seemed to be in shock and a little embarrassed at that number since that pertained to
“The most basic way to get someone’s attention is this: Break a pattern” claims Chip Heath and Dan Heath, “humans adapt incredibly quickly to consistent patterns” (2). On Monday, we listened and read the quotes that were presented on sticky notes from when the freshman wrote down what was interesting and what specific things they remembered from the tours they went on. With this, a couple of freshman students wrote, “students spend 8-10 hours on their phone everyday”. Having this kind of information is very important to know when you’re talking about phone usage and social media because it is pertaining to our audience, which were college students. Eight to ten hours on our phone daily is a very high number, which shocked many of the freshman when they found out that many students like them are spending that many hours on their phones per day. During our tour stop, Sarah asked the freshman how many hours they thought they spent on their phones and the majority of the freshman said between four to five hours. Allison finally broke the news and explained, “ … students spend 8-10 hours on their phones everyday. This amounts to a third of your day spent focused on other people’s lives, media outlets with the latest news, and videos of cats or the newest dance craze” (1). Once the freshman were aware of how many hours a day an average student spends on their phone and how that compares to their daily lives, they seemed to be in shock and a little embarrassed at that number since that pertained to