How Do Film Classifications Impact People's Viewing Decisions?

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How do film classifications impact people’s viewing decisions?
Film classifications can impact the viewing decisions of the people in different ways however to main goal is to provide viewers, mainly parents, with information to allow parents to make informed viewing decisions related to content in films (Classification.gov.au, 2014). The current system of film ratings emerged in 1968 and greatly impacted the industry as prior to this the rating system was simply a series of guidelines as to what could or could not appear in films whereas with this new system there was a series of grades based on their suitability for young people(Filmsite.org, 2014).
Impact as part of my question, can be somewhat of a subjective term as the rating system may affect people in different ways. Furthermore the impact of the rating can vary at different times depending on a number of factors such as who you are intending on viewing with which is evidenced by the results of a survey I conducted in 2014. While the classification varies between regions the age classification is essentially the same for example PG 13 is about the same as an M rating in Australia (Parentpreviews.com, 2014) this indicates that ratings are aimed at the same age group however are just named differently in different countries.
Currently a main anomaly is China
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This can be both good and bad; firstly the adaptable system works well to make sure the rating is applicable to society’s standards during the time period the film is made. However, this can also work negatively because an R rated film from the 70’s may not get an R rating today which therefore does not give a clear indication to potential viewers which can cause the ratings impact to not be

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