How do advertisers promote alcohol products and their use through the internet and social media? Are young people likely to be affected by their advertising strategies?
Advertisements plays a huge part of our lives as it manipulates, or show a satisfaction moment that captures the feeling when purchasing a product. With this is mind, it does give us, as consumers, the reasons why we should purchase that brand (Lee, Choi, Quilliam & Cole, 2009). However to manipulate in buying a product, advertising and promotions industry do have ways on how to reel in the audience to buy the product. With young adults, or youth, are always on the internet, this is a channel alcohol companies are tapping into for getting more customers in. Alcohol is one …show more content…
For example, a very legendary advertisements that is viral all around New Zealand on the ‘ghost advertisement’. With this advertisement, it help decrease number of teenagers in New Zealand drink-driving. Police department have publicised to the New Zealand Herald that captured from drink-driving have been fallen from 630 in 2007 to 305 in 2011 (Wade,2016). Another campaign in New Zealand that are also helping to prevent this issue was by a organisation called SADD (Students against drink-driving) called ‘Plan b4 you party. They were surprised and happy with the outcome of the ‘ghost chip’ advertisement and how it played a part in decreasing number of younger people drink-driving. However, they would like to reach a level of having 0% of younger people drink-driving, hence why this ‘Plan b4 you party’ was involved (Wade,2016). The ‘ghost chip’ aim was to stop your friend from drink-driving. ‘Plan b4 you party’ was an campaign to make reasonable decisions of how the night should plan out before partying. Pre planning on how people are going to go home, who is going to be the designated driver and other pre-planned thoughts before the night becomes
Advertisements plays a huge part of our lives as it manipulates, or show a satisfaction moment that captures the feeling when purchasing a product. With this is mind, it does give us, as consumers, the reasons why we should purchase that brand (Lee, Choi, Quilliam & Cole, 2009). However to manipulate in buying a product, advertising and promotions industry do have ways on how to reel in the audience to buy the product. With young adults, or youth, are always on the internet, this is a channel alcohol companies are tapping into for getting more customers in. Alcohol is one …show more content…
For example, a very legendary advertisements that is viral all around New Zealand on the ‘ghost advertisement’. With this advertisement, it help decrease number of teenagers in New Zealand drink-driving. Police department have publicised to the New Zealand Herald that captured from drink-driving have been fallen from 630 in 2007 to 305 in 2011 (Wade,2016). Another campaign in New Zealand that are also helping to prevent this issue was by a organisation called SADD (Students against drink-driving) called ‘Plan b4 you party. They were surprised and happy with the outcome of the ‘ghost chip’ advertisement and how it played a part in decreasing number of younger people drink-driving. However, they would like to reach a level of having 0% of younger people drink-driving, hence why this ‘Plan b4 you party’ was involved (Wade,2016). The ‘ghost chip’ aim was to stop your friend from drink-driving. ‘Plan b4 you party’ was an campaign to make reasonable decisions of how the night should plan out before partying. Pre planning on how people are going to go home, who is going to be the designated driver and other pre-planned thoughts before the night becomes