The Fountain Of Youth

Improved Essays
If we look all the way back at the early European travelers in the early 1500’s that set their destinations on the Fountain of Youth, a magical source of water capable of reversing the aging process for man, people have been obsessed with the idea of looking younger. As people are aging, there is one common trend amongst everyone, how to achieve the effect of looking and feeling younger. As much as people do not want to believe it or come to terms with their bodies aging, everyone will eventually grow old and die. To prevent this process, people will go to extreme lengths to prolong their young, fresh skin in order to always look and feel good. Health and beauty companies take advantage of that mindset and gear their advertising to appeal to the older generations that want to look younger. How do advertisement agencies target their specific audience into buying these ‘magical’ products? By using the three means of persuasion of advertising incorporated in the elements of advertising. The three rhetorical appeals are used to convince people that they need to look younger in order to be happier and healthier with their lives.
The main culprit that targets the incomprehensible society of older aging people is makeup and beauty companies. Nivea is a popular German personal care brand
…show more content…
Nivea uses its products to showcase its name in the ad. The banned advertisement used ethos to appeal to Nivea’s credibility. Nivea is a well-known brand that sells skin cream. They have used celebrities before, and also display normal, everyday people to promote their products and convince consumers to buy their products. Most of Nivea’s advertisements focus on the model’s appearance and do not create a setting. In this particular ad, they main focus is on the model’s face. Other Nivea advertisements have used bathroom settings to show the model getting ready using their

Related Documents

  • Improved Essays

    This is a primary example of sex in today’s advertisement. Unlike other subtle advertising that require the works of our imagination, this advertising jumps straight to the point. These ads purposely get you to think of two things: sex and their products. Our brains have been hard-wired for billions of years to transform everything into sex. The marketers use this fact to target their customers.…

    • 734 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The article entitled “Advertising Fifteen Basic Appeals” by Jib Fowles explains the fifteen appeals by which advertisements manipulate consumers. Each appeal is displayed in an ad, and that appeal works for each one respectively. Many agree that advertisements are giving viewers the wrong idea on the product that’s being sold. However there are others that advertise the product who say that they are just trying to make the product well known by using or doing things that people will find interesting. Television advertisements are successful by attracting viewers with information given or the images shown.…

    • 424 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Marketers, those who are in charge of a company’s advertisement, have to appeal to the largest group of people that they can for it to be truly successful (Source F). To do this, they attempt to create a commonplace among viewers such as Dove’s, “Camera Shy” campaign which focused on insecurity. Though this commercial focused primarily on women, it focused on women of different ages and ethnicities and only focused on women to lift this group up and fight society's pressure on women to be conscious about their body. Positive messages like this can have a long lasting impact on many, especially young adults. In “Advertising: Information or Manipulation?”…

    • 575 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Ranging from commercials, newspapers, movies, and magazines, advertisements are one of the top most prominent things that society gets bombarded with on a daily basis. The problem that many individuals including myself is that we fall victim to the manipulation of the advertising sharks and their devious tricks. In the article ‘Advertising’s 15 Basic Appeals’ by Jib Fowles, the author portrays how advertisers use 15 basic emotional appeals, both conscious and primitive in order to get you to say ‘I want and need that!’ In National Geographic, a historical, anthropological, discovery-based magazine, advertisers focus their energy on the middle-aged, middle-class, educated audience, who want to improve their intellectual integrity, but also improve…

    • 1475 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Whether we are aware of it or not, an effective commercial that is focused on advertising a product is meant to equally influence our attitudes towards a product. Having said that, many marketers have a number of different strategies they use in order to convince the targeted audience that they need something in their life. Notably, one of these many strategies used are rhetorical methods. One particular commercial that successfully uses rhetorical methods is the Cover Girl #GirlsCan commercial. In this commercial, Cover Girl attempts to capture female attention by using rhetorical devices: ethos, pathos, and logos.…

    • 1589 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Media plays an important role in today’s society, from the shows we watch on television, the music we listen in the radio, and to the magazines we read. Let’s say most people have goals and expectations for their future. They set specific requirements, they work hard, and hope for the best. However, individuals happen to set their goals based on media and advertisement that is approached to the world. “In the Shadow of the Image” by Stuart and Elizabeth Ewen, is a piece developed to describe the constant effects of advertising representation throughout our lives.…

    • 819 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    In 2010, Old Spice launched a series of humorous commercials featuring Isaiah Mustafa as “The Man Your Man Could Smell Like.” They are incredibly successful commercials, albeit strange. Portrayed in them are grandiose and lavish lifestyles featuring costly belongings ranging from gondolas to horses to yachts. The commercials were an overnight success and quickly became a cultural phenomenon, generating significant word-of-mouth buzz online and offline. In its commercial, Old Spice effectively convinces its viewers of the urgency surrounding their new product by appealing to their own underlying desires, affecting their decision making without being cognitively recognized. The narrator achieves this by specifying the foundations of attractiveness,…

    • 1000 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    In the 2013 issue of InStyle, Aveeno, a major company for women’s hygiene products, placed an ad in the magazine for a daily moisturizing lotion. The ad used popular celebrity Jennifer Aniston to help endorse their product. It captured the attention of millions of women who read the magazine monthly by making their product stand out from others. The ad convinced viewers that Jennifer Aniston has flawless skin from using Aveeno Active Naturals daily moisturizing lotion. They achieved this by focusing on the emotion appeal, credibility and logical reasoning of the advertisement.…

    • 745 Words
    • 3 Pages
    Decent Essays
  • Improved Essays

    Seventeen Ad Analysis

    • 800 Words
    • 4 Pages

    Faults in the advertisement come in to play, as it insists that natural beauty is in fact not natural beauty at all, but foundation on the skin made to look flawless. In addition, the ad suggests that the reasons behind wearing makeup are to gain the opposite genders attention and to appeal to their liking. The ad raises the question: Why can’t women wear make up to feel good about themselves? And why isn’t natural beauty not defined as the natural skin women are given? After all shouldn 't a magazine, solely for women, praise them for who they are verses their appearance?…

    • 800 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Betty White (Snickers)

    • 1292 Words
    • 6 Pages

    Elderly inclusion. With age comes wisdom. Respect for our elders has slowly disintegrated over the last couple of centuries. The Betty White “Snickers” advertisement, created by Craig Gillespie, demonstrates the way society views the elderly through a game of football.…

    • 1292 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Societies globally are drawn to the latest and greatest, and advertisers take advantage of this natural inclination. The purpose of this text was not only to comically mock advertisers- it was to question the way things are currently done. By using all of these rhetorical strategies, the author is pointing out a problem and encouraging his audience to put into consideration how being focused so much on personal desires can lead to easily being swayed by…

    • 445 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Advertisement can attract anyone that it wishes, especially crowds that are gullible and believe in the first thing they see or read. We see it everyday in our lives, but we may not realize it affects our actions. In the essay, “What’s Natural about Our Natural Products?”, Sarah Federman discusses the word “natural”, how it appeals to people and how it is used by companies to lure people into buying their products. By using the word natural, companies make people, especially, the health conscious people, believe that there is a difference between a "natural" product and a regular product. Federman uses her personal experience as well as solid facts.…

    • 754 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    As consumers, we have many reasons to believe that we are not effected by advertisement. We go about our normal lives, blind to what the true effects that advertising has on us, in both our physical and mental states. Though it’s difficult for advertisers to sway us in making a physical decision, the mental game they play with us is longer lasting and later comes to a physical decision. Many advertiser’s intentions with advertisements is to provoke an emotional response dealing with the senses of taste, success, and in some cases a sexual pleasure. Advertisements are full of riddles and secrets hidden within the page and text and they can be deceiving and, in some cases, deadly.…

    • 1492 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Reebok deodorants provide a blend of floral and sporty fragrance which lasts long. It gives off a cooling sensation instantly when applied. They are easily available in the Indian market that too at marked down prices. Users of this product claim that it does not stain clothes in case of direct application on them. It is also suitable for applying on sensitive skin.…

    • 958 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Persuading is a major component to advertisements, and one could say that companies get their persuasion techniques from a famous philosopher named Aristotle. Aristotle has three techniques for persuasion: Logos, Pathos, and Ethos. Companies use these strategies to support their primary message – what Aristotle would call “Enthymeme.” The short 17-second skit commercial advertisement…

    • 1152 Words
    • 5 Pages
    Improved Essays