The main culprit that targets the incomprehensible society of older aging people is makeup and beauty companies. Nivea is a popular German personal care brand …show more content…
Nivea uses its products to showcase its name in the ad. The banned advertisement used ethos to appeal to Nivea’s credibility. Nivea is a well-known brand that sells skin cream. They have used celebrities before, and also display normal, everyday people to promote their products and convince consumers to buy their products. Most of Nivea’s advertisements focus on the model’s appearance and do not create a setting. In this particular ad, they main focus is on the model’s face. Other Nivea advertisements have used bathroom settings to show the model getting ready using their