How Did Russell Simmons Influence American Culture

Russell Simmons coming from a black community and have been exposed to ganger and drug dealing. Who would have expected that he will be a successful innovator like Ted Turner, who was brought up from a wealthy and educated family, to become a Broadway producer. Simmons does not have an invention mindset to begin with, but he was from an entrepreneurship and with his ability to create opportunity that leads him to innovate on hip hop. Simmons idea was able to bring a change to the racism and discrimination between white and black as well as brought the culture of hip hop into American culture and prosperity. The idea hit him after he gets the opportunity to meet with Eddie Cheba at Charles Gallery who was rapping, where he chants rhymed lyrics over music. He was amazed at what Eddie Cheba does and this event lead Simmons into a promoter and entrepreneur on rap music. Simmons did not limit himself with just doing business of music, he created a culture movement in hip hop fashion, comedy and even poetry, and this give voice to those that were locked out segment of society. Which rap music had also been used to express their issues such as the relations between the police and young black men that other media did not talk about it at the time. …show more content…
Simmons innovates his Def Jam company by record the best music, but he wanted to sell more than music and that is to sell a lifestyle. So, Simmons directs his brother’s group to sing about their favorite footwear known as the Adidas brand. The Run-DMC went on promotional tours for Adidas, which has lead Simmons to the idea of fashion potential of hip hop as well as to form a Phat Farm for youth culture and not specific to black culture. His idea of hip hop was about an attitude toward that color was very important or