America is known for many things, but one thing in particular that stands out is America’s interest in fast foods. During the mid-20th century, the McDonalds brothers opened their first drive-through McDonald’s restaurant in San Bernardino, California. The drive-through was significant because “the number of single-parent families and the number of women working outside the home have increased greatly” which means that people didn’t have time to go home and cook a homemade meal every day (source #2). When Ray Kroc came across this restaurant in 1954, he saw a gold mine and wanted to invest (source #6). He came up with this idea, later known as franchising, where he would open many of the same restaurant in many different places so that he could make more money. He shared this idea with the McDonald brothers who agreed to go through with his plan. Between his early careers and his creation of franchising along with other ideas, Ray Kroc has become one of the most impactful people in American culture.
Most of Ray Kroc’s success is attributed to his early life and first careers. Ray Kroc was “born in Chicago (in 1902), [and he] never finished high-school” (source #1). He started out his career as a “salesman and district sales manager for Lily-Tulip paper cups and plates” and “worked there for 20 years” where he worked until leaving to become a real estate agent (source #1 (source #3). Selling cups and working as a real …show more content…
One important decision that Ray Kroc made was not allowing the corporation to “[sell] territorial rights [because he believed that it would] undermine franchisers’ control” (source #9). Another big decision made by Kroc was his decision to only “assign one franchise at a time to limit how many stores a licensee could operate and to create consistency in the McDonald’s brand” (source
Most of Ray Kroc’s success is attributed to his early life and first careers. Ray Kroc was “born in Chicago (in 1902), [and he] never finished high-school” (source #1). He started out his career as a “salesman and district sales manager for Lily-Tulip paper cups and plates” and “worked there for 20 years” where he worked until leaving to become a real estate agent (source #1 (source #3). Selling cups and working as a real …show more content…
One important decision that Ray Kroc made was not allowing the corporation to “[sell] territorial rights [because he believed that it would] undermine franchisers’ control” (source #9). Another big decision made by Kroc was his decision to only “assign one franchise at a time to limit how many stores a licensee could operate and to create consistency in the McDonald’s brand” (source