How Did Paul Rand Influence The World

For the 82 years Paul Rand was alive, he influenced many fields of art from art director and advertisement to graphic design and corporate identities. However, it wasn't his goal to revolutionize any forms of art, all he wanted to do was create great work and become the best that he can. In doing this, Rand introduced America to the modern Europe styles of the time that heavily influenced his work. Paul Rand is one of the greatest graphic designers of all time and is remembered through his many corporate identities that are still being used today. Born on August 15, 1914, with the name Peretz Rosenbaum to a Jewish family in Brooklyn. For most of his early life, Rand and his twin brother lived in Brooklyn going to the local public schools and Jewish religious schools, where he was seen as a rebel because he would skip the religious school to do things like art and read comics which was looked down on in the Orthodox Jewish religion. As Steven Heller puts it, "the two brothers were torn between observing their parents' religious traditions and aspiring to live in the outside world where basic urges were not arrested by ancient ritual" (Heller Pg.14). Once learning to incorporate his religious life and real world life Rand started to create …show more content…
He continued to work with IBM for many years and created two design documents about the logo. The first being IBM Logo Use and Abuse and the second being The IBM Logo, which was a document showing the logo's flexible application (Heller Pg.156). Rand worked with IBM until 1991 when he decided it was time to call it quits, especially since everyone he had originally worked with was gone. However, the real reason for him leaving was that he no longer had the respect of the top executives and no longer had the freedom over design he once did