When a starting business is considering to obtain a successful outcome, it is essential for its products to be portrayed by a flamboyant and a significant name to show the excellent quality of its merchandise. Instilling a sense of confidence and trust in their products has been challenging for companies; however, Nike, Pandora, Mars, Ajax, and Hermes, have accomplished just that through the use of mythological references.
Mythological roots can be found in the creation of exceptional companies like Nike, Pandora, and Hermes and the stylish wearable products they create. Nike, the goddess of victory, influenced one of the most recognized sport brand companies - Nike. Since 1978 Nike has been the leader in the world of sports equipment and apparel. …show more content…
According to Nike, “Nike is also known as the winged goddess” (Greek Gods and Goddess Web).Nike’s name was chosen for her attributes of speed and victory by the distinguished sport brand company - Nike. Nike induce people to acquire its products by offering them the privilege of obtaining strength, power, and victory by wearing them.
Pandora, the jewelry company, also has a mythological source with a name based on the first gift of great beauty given to man. Zeus and the other gods created and sent Pandora as a gift to man. As Pandora states, “for she was endowed with beauty and cunning she was also gifted with divine traits such as being taught all the fine crafts, dressed in silvery robs, grace, and adorned with fine jewellery” (Pandora-Greek-Mythology …show more content…
Hermes was the Greek god of Trade, messenger of the gods, thieves, travelers, sports, athletes, and border crossings. He was recognized to be quick and cunning and had the ability to freely move between the mortal and divine worlds. These exclusive courageous features gave a reason to Thierry Hermes, the founder of the Hermes company, to attempt to create a bond within his products to represent divinity on earth. Hermes, as a company, depicts and offers value, prestige, luxury, and style to people. And as its web page states, “Hermes is a fashion house steeped in history and tradition” (Hermes Web), which states that Hermes is a legacy that had leave a mark along its course in the marketing world; which can also be proven by famous clients that include Madonna, Elle MacPherson, Kim Kardashian, Victoria Beckham, Nicole Kidman, and Julianne
Mythological roots can be found in the creation of exceptional companies like Nike, Pandora, and Hermes and the stylish wearable products they create. Nike, the goddess of victory, influenced one of the most recognized sport brand companies - Nike. Since 1978 Nike has been the leader in the world of sports equipment and apparel. …show more content…
According to Nike, “Nike is also known as the winged goddess” (Greek Gods and Goddess Web).Nike’s name was chosen for her attributes of speed and victory by the distinguished sport brand company - Nike. Nike induce people to acquire its products by offering them the privilege of obtaining strength, power, and victory by wearing them.
Pandora, the jewelry company, also has a mythological source with a name based on the first gift of great beauty given to man. Zeus and the other gods created and sent Pandora as a gift to man. As Pandora states, “for she was endowed with beauty and cunning she was also gifted with divine traits such as being taught all the fine crafts, dressed in silvery robs, grace, and adorned with fine jewellery” (Pandora-Greek-Mythology …show more content…
Hermes was the Greek god of Trade, messenger of the gods, thieves, travelers, sports, athletes, and border crossings. He was recognized to be quick and cunning and had the ability to freely move between the mortal and divine worlds. These exclusive courageous features gave a reason to Thierry Hermes, the founder of the Hermes company, to attempt to create a bond within his products to represent divinity on earth. Hermes, as a company, depicts and offers value, prestige, luxury, and style to people. And as its web page states, “Hermes is a fashion house steeped in history and tradition” (Hermes Web), which states that Hermes is a legacy that had leave a mark along its course in the marketing world; which can also be proven by famous clients that include Madonna, Elle MacPherson, Kim Kardashian, Victoria Beckham, Nicole Kidman, and Julianne