Dieter Rams was born in 1932 in Wiesbaden, Germany, he is an industrial designer who had and continues to have a huge impact on the design community. He had a few different careers before becoming a world renowned designer that we know of today. Growing up in Germany he was exposed to carpentry at a young age because his grandfather worked as a one and this defi nitely infl uenced his decision to become a carpenter when he grew up. He was very successful in this fi eld and he later branched off to both architecture and interior design in the beginning of the 1950s, was another successful venture for him. By the mid 1950’s he started working for Braun and this was where his career really evolved and brought him into the world of an industrial
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These designs were very much inspired by his work in architectural design. Rams has an unshakable commitment to holding design to the highest of standards. While most people would have considered him beyond successful he did not let it get to his head and never stopped trying evolve and improve himself. He constantly would ask himself if what he was doing with design was even any good? How did it relate to the world around him and how did it fare against the mix the world throws out “chaos of shape, color and noise.” Out of this inner monologue came out with the “10 Principles of Good Design” that he shared with the world in the late 1970’s. He says it was created for that era and he never expected that it would still be relevant in the future but it still is. It is held to a very high esteem even today and sometimes referred to as the “10 commandments of good design.” The basic message behind these principles gets you to ask yourself as a designer if it’s good based upon if it meets these different areas. Is the design innovative, useful, aesthetic, understandable, unobtrusive, honest, long lasting, thorough, environmentally friendly, and simple. It’s all about the bare minimum, complementing the environment or product, and basically cutting out what is in the way or not
These designs were very much inspired by his work in architectural design. Rams has an unshakable commitment to holding design to the highest of standards. While most people would have considered him beyond successful he did not let it get to his head and never stopped trying evolve and improve himself. He constantly would ask himself if what he was doing with design was even any good? How did it relate to the world around him and how did it fare against the mix the world throws out “chaos of shape, color and noise.” Out of this inner monologue came out with the “10 Principles of Good Design” that he shared with the world in the late 1970’s. He says it was created for that era and he never expected that it would still be relevant in the future but it still is. It is held to a very high esteem even today and sometimes referred to as the “10 commandments of good design.” The basic message behind these principles gets you to ask yourself as a designer if it’s good based upon if it meets these different areas. Is the design innovative, useful, aesthetic, understandable, unobtrusive, honest, long lasting, thorough, environmentally friendly, and simple. It’s all about the bare minimum, complementing the environment or product, and basically cutting out what is in the way or not