In the case of Exxon, the CEO Lawrence Rawl allowed six days to elapse before acknowledging that in 1989 his oil tanker ran “aground in Prince William Sound in Alaska and release 11 million gallons of oil into the sea”, ten days pass before an ad was run apologizing for the event, and three weeks went by before visiting the accident site (O'Connor, 2011, p.1980). Conversely, after the BP spill Tony Hayward, immediately apologized, flew over the affected zone, spoke with the media often stating that BP would absorb the cost of establishing a $20 billion fund for repairs, as organizational members participated in a joint press conference with President Obama to assure the American public their organization was strong and would not increase prices to cover the liabilities of such a disaster (O'Connor, 2011). These actions on BP’s behalf demonstrated how they were taking responsibility for their actions tangibly to mitigate the damages (Wickman, 2014). However, a shift in rhetoric was emerging as blame was being placed on Transocean who they lease the rig from, and Halliburton who was responsible for the cementing (O'Connor, 2011). Even with Mr. Hayward’s responsiveness to rectifying the issues caused by the spillage, the Gulf Coast residences were becoming increasingly impatient with BP’s inability to stop
In the case of Exxon, the CEO Lawrence Rawl allowed six days to elapse before acknowledging that in 1989 his oil tanker ran “aground in Prince William Sound in Alaska and release 11 million gallons of oil into the sea”, ten days pass before an ad was run apologizing for the event, and three weeks went by before visiting the accident site (O'Connor, 2011, p.1980). Conversely, after the BP spill Tony Hayward, immediately apologized, flew over the affected zone, spoke with the media often stating that BP would absorb the cost of establishing a $20 billion fund for repairs, as organizational members participated in a joint press conference with President Obama to assure the American public their organization was strong and would not increase prices to cover the liabilities of such a disaster (O'Connor, 2011). These actions on BP’s behalf demonstrated how they were taking responsibility for their actions tangibly to mitigate the damages (Wickman, 2014). However, a shift in rhetoric was emerging as blame was being placed on Transocean who they lease the rig from, and Halliburton who was responsible for the cementing (O'Connor, 2011). Even with Mr. Hayward’s responsiveness to rectifying the issues caused by the spillage, the Gulf Coast residences were becoming increasingly impatient with BP’s inability to stop