Suggestion I: Analyzing Customers Experience (by Ys-Tsun)
Many studies mention that customer relationship management could help customer satisfaction, loyalty, and service quality (Ata, Zeynep, & Toker, 2012). A better customer service refers to fulfill customers demand. In other words, identifying what clients want is the key point of customer satisfaction. Therefore, in order to meet the requirements, customer provider(Snapchat) needs to analyze customers experience. The company can classify the research into two groups based on their purposes.
Improve Application’s Existed Service Quality / Understanding Customers’ Preference
The most basic requirements of an application are providing a stable and high quality service. There are two ways …show more content…
According to Figure 1, it shows that active users of Snapchat are between age 13 to 34 years old (Snapchat, 2016). These group of people are interested in newest technology. Thus, it is important that Snapchat needs to follow the social media trend. What things are new, popular, and attractive to their users. For instance, Instagram just released its new feature “Instagram Stories” which is similar to one of the most famous successful function of Snapchat “Stories” in this August (Instagram Inc., 2016). It’s a perfect sample that Instagram caught their users’ desire and meet the …show more content…
The longest time is 24 hours in the stories. Customers cannot hold their photos or videos for few weeks or few months. If customer has been accustomed to using this social application, but customers also want to hold the photos or videos for few weeks. This function will limit customers and lead to reducing of customers. Therefore, we advise that Snapchat should create some new functions to meet customers. Customers can choose how long they want to hold their photos or videos or something else. Some of customers do not like to publish their privacy, so they can choose to hold their photos or videos for 10 seconds or less. However, some of customers are willing to post their photos or living condition, so they can use the new function to hold their published things for few weeks or few months even for forever. At last, there are some special customers, they will post snap photos or video for fun within 10 second, they also will hold their important photos or something for a long time. So we think this is necessary to create some new functions for
Many studies mention that customer relationship management could help customer satisfaction, loyalty, and service quality (Ata, Zeynep, & Toker, 2012). A better customer service refers to fulfill customers demand. In other words, identifying what clients want is the key point of customer satisfaction. Therefore, in order to meet the requirements, customer provider(Snapchat) needs to analyze customers experience. The company can classify the research into two groups based on their purposes.
Improve Application’s Existed Service Quality / Understanding Customers’ Preference
The most basic requirements of an application are providing a stable and high quality service. There are two ways …show more content…
According to Figure 1, it shows that active users of Snapchat are between age 13 to 34 years old (Snapchat, 2016). These group of people are interested in newest technology. Thus, it is important that Snapchat needs to follow the social media trend. What things are new, popular, and attractive to their users. For instance, Instagram just released its new feature “Instagram Stories” which is similar to one of the most famous successful function of Snapchat “Stories” in this August (Instagram Inc., 2016). It’s a perfect sample that Instagram caught their users’ desire and meet the …show more content…
The longest time is 24 hours in the stories. Customers cannot hold their photos or videos for few weeks or few months. If customer has been accustomed to using this social application, but customers also want to hold the photos or videos for few weeks. This function will limit customers and lead to reducing of customers. Therefore, we advise that Snapchat should create some new functions to meet customers. Customers can choose how long they want to hold their photos or videos or something else. Some of customers do not like to publish their privacy, so they can choose to hold their photos or videos for 10 seconds or less. However, some of customers are willing to post their photos or living condition, so they can use the new function to hold their published things for few weeks or few months even for forever. At last, there are some special customers, they will post snap photos or video for fun within 10 second, they also will hold their important photos or something for a long time. So we think this is necessary to create some new functions for