Cultural Perceptions

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Introduction:

Today’s Internet marketing strategy thrives on cultural customization. Those of whom are excellent marketers know how to effective market their goods or services, which is done by identifying the needs of the consumer and satisfying consumer wants. According to Weston (2012), it is a well-known fact that many marketers and business do not understand the importance of ‘researching the process of perception’ in not only foreign countries, but cultures as well! The true question how from a marketer’s perspective can one organize, cultivate, mature and interpret meaningless information to one’s culture to create value to another’s culture? The concept of marketing is built on the fundamental principal of supply and demand, which is the direct relation with identifying consumer’s wants and supplying their demands, after all, consumer needs are a reflection of the culture, society, and
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Cultural customization must vary base on whether you are targeting local, regional, or national consumer base because you do not want to offend a particular culture therefore, extensive research should be one of your main priorities. Therefore, hiring a website designer who is very diversity and familiar with localization and understands and knows how to meet the needs of your target market will prove to be invaluable. Furthermore, while researching it is also important for you to research the mistakes that previous business made that way you can learn from their mistakes so that history will not repeat itself. Lastly, it is always a common courteous and sign of respect to keep an open mind about different cultures because we as people can not have a certain perception or misbelief about another’s culture we as people never took the time to learn about one

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