How Content Marketing Into Your Marketing Strategy Essays

1271 Words Jun 25th, 2015 null Page
How to Integrate Content into Your Strategy
With more than 2 billion people on the web, content marketing is crucial to having an effective marketing strategy. In fact, researchers have demonstrated that content marketing yields three times as many leads as traditional marketing, dollar-for-dollar. So, how do you integrate content marketing into your marketing strategy? You have to start with a content plan that focuses on the 80/20 principle.
So what is a content plan, and how can you get one? A content plan is your roadmap to your marketing strategy. With a thoroughly researched and thought out content plan, you can begin to determine what works for your business and what doesn’t.
Your content plan must address the goals of your marketing strategy. It should also address:
• Who you are trying to reach
• How often you are communicating
• What channels you are using
• How you track your results
By developing a systematic plan for your content, you effectively begin the process of integrating your plan once you take your first steps to initiate the plan.
Don’t Forget the 80/20 Rule
Of course, you are familiar with the 80/20 rule. It’s the Pareto’s Principle. The 80/20 rule is a fundamental business principle that is life changing. Pareto’s Principle explains that 80% of the results are derived from 20% of your effort. It is crucial for you to understand this principle if you want to have an effective content marketing strategy. You have to know what triggers a reaction…

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