Seventeen Magazine Campaign Analysis

From 2011-2013, Seventeen Magazine, a popular teen/young adult magazine featured a host of popular female celebrities such as: Kendall and Kylie Jenner, Shaileene Woodley, Ariana Grande, as well as many other ABC family stars were featured wearing shirts with the word delete sprawled across them. The meaning behind these shirts and the whole campaign in general was to help spread awareness of cyberbullying as well as help combat it. The question I pose is, how affective/successful was this campaign in succeeding its goals? What happened to this campaign? I also strive to find out if this campaign has actually helped anyone suffering from cyberbullying. It is my belief that this campaign was both effective as well as ineffective in reaching …show more content…
In the article, she discussed the recent suicide of a Massachusetts teenager due to cyber-bullying. In the article she also urges readers to reach out and share their experiences with cyber-bullying and ways that they have combated social media drama and bullying. She also provides the readers with a host of ways to block social media drama and hate. It was after this article that Seventeen Magazine launched their campaign to end social media titled “Delete Digital Drama”. One of the things that piqued my interest about the article was, did the readers ever comment back? I wasn’t able to find another article featuring the reader’s feedback. I felt like if there was an article about the experiences the readers have gone through with social media drama and bullying or if the author of the article’s advice helped them in any way that would have been able to express if the article was at all helpful in getting its point across. Also, if there would have been an article about the readers’ experiences , maybe that would help other readers feel like they aren’t alone in experiencing cyber-bullying. Because the article failed to have a follow up/feedback, I believe it was a bit ineffective however, at least it did get the word out about cyber-bullying and how it affects it’s …show more content…
I definitely think this was a great strategy to help get people aware and spread the word about the fight to end cyber-bullying and what cyber-bullying actually is. By seeing their favorite stars or favorite character’s on a television show contest cyber-bullying and talk about how detrimental it can be, younger adults and kids really take heed to what those people say. Also, if one of the people who attended the convention was a bully themselves, maybe seeing their favorite t.v. actor or actress say how “uncool” bullying is would give them the urge to stop bullying others