Artifacts are forms of attractive ornamentation that are used to convey nonverbal messages about self-concept. The things we use in our daily life ie. Watches, bags, purses and even eyeglasses are the examples of artifacts. They may project role, position, status, personality or affiliation. By Giving attention to a customer’s artifacts can give you a logic of the self they want to communicate, and may allow you to more truly adapt your message to meet their needs. Environment involves the physical place where communication takes place. More than the desks and chairs in an office, environment is an essential part of the dynamic communication process. The perception of one’s environment impacts one’s response to it. The environment
