Advertising has been around for at least 295 years. The first advertisement published was in 1704. A newspaper ad that announced an estate that needed buyers ( ). How has advertisement changed through the years? It is now 2016. Social media has become the most popular activity for humans of all ages. The different opportunities companies have to advertise seem almost endless. Newspapers, television, billboards, social media, radio stations, and magazines are all choices that have the most affect for buyers. Newspaper ads have been around for many years. Newspaper ads tend to affect the older generations due to the fact that do not have a social media account. Language in newspaper ads differs from the language used for social media. Companies
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Billboard advertisement does not focus on the language aspect of advertisements; they focus on the images. The cost for billboard advertisements range anywhere from $1,000 to $5,000 plus the artwork. The advantages of billboard advertising is people will definitely see it. People travel to and from work every day and see numerous amounts of advertisements along the highway. Having a billboard advertisement means customizing the look. A business can place a billboard ad anywhere they feel will have the most impact. Placing an advertisement among a main street will increase the visibility. The disadvantages for billboard advertisements is that when driver’s drive by, they only have a few seconds to comprehend what they see. Therefore, the message has to be brief and to the point. Billboards do better when the message is focused on an image and not message. The text has to be large enough for the driver’s to see. Billboard contracts usually cover a duration of about three months, so companies that frequently change their campaigns may realize that billboard advertisement is not for …show more content…
Social media sites were initially used for connecting and reconnecting with each other. It is 2016, and social media has become larger than just reaching out to each other. Business owners realize that to create an advertisement for their company through social media, it becomes increasingly effective and less expensive and exposes their brand. Social media marketing is about building relationships with the consumers, not about persuading a consumer to buy a product in the short term ( ). YouTube is a great example for social media advertisements. In the beginning of watching a video, an ad pops up nine times out of 10. It has the option of skipping the ad or watching the whole video. I think companies are smart by putting their advertisements on YouTube because of how many people watch videos. However, having the option of skipping an ad may hurt that company in the end. I know if I want to watch a video I’m going to skip the ad that plays before. There has also been some instances when I see a product on a YouTube ad that I search to find information about
Billboard advertisement does not focus on the language aspect of advertisements; they focus on the images. The cost for billboard advertisements range anywhere from $1,000 to $5,000 plus the artwork. The advantages of billboard advertising is people will definitely see it. People travel to and from work every day and see numerous amounts of advertisements along the highway. Having a billboard advertisement means customizing the look. A business can place a billboard ad anywhere they feel will have the most impact. Placing an advertisement among a main street will increase the visibility. The disadvantages for billboard advertisements is that when driver’s drive by, they only have a few seconds to comprehend what they see. Therefore, the message has to be brief and to the point. Billboards do better when the message is focused on an image and not message. The text has to be large enough for the driver’s to see. Billboard contracts usually cover a duration of about three months, so companies that frequently change their campaigns may realize that billboard advertisement is not for …show more content…
Social media sites were initially used for connecting and reconnecting with each other. It is 2016, and social media has become larger than just reaching out to each other. Business owners realize that to create an advertisement for their company through social media, it becomes increasingly effective and less expensive and exposes their brand. Social media marketing is about building relationships with the consumers, not about persuading a consumer to buy a product in the short term ( ). YouTube is a great example for social media advertisements. In the beginning of watching a video, an ad pops up nine times out of 10. It has the option of skipping the ad or watching the whole video. I think companies are smart by putting their advertisements on YouTube because of how many people watch videos. However, having the option of skipping an ad may hurt that company in the end. I know if I want to watch a video I’m going to skip the ad that plays before. There has also been some instances when I see a product on a YouTube ad that I search to find information about