The 10/90 Rule

Improved Essays
The 10/90 rule explains about how a Web Analyst leverages the gap between Technology, Process and People. As technology is required to capture the data, and technology is necessary to actually access and crunch the data. Technology alone, especially when it comes to data, is a critical component, but it is by no means the dominant part of the triangle. Most of the fortune 500 companies think of People first, then the Process and finally Technology. The strategic planning Business objectives are Key performance indicator (KPI), Smart Social media monitoring, Web analytics, Social media analytics Performance which is derived from 10/90 rule. Introduction
The 10/90 rule explains a metrics between analytic tools and Web Analyst in order to fulfil
…show more content…
There is yet no actionable insights, no innate awareness, of real thing that is going on through the clutter of site clickstream data. Most of the companies spend more than half of their budget on expensive tools, yet they end up with data that is not worth the tool cost. In order to get Returns on Investment, the cost of investment in analytics tool & vendor professional services should be reduced to 10 percent of the total investment cost and 90 percent on getting intelligent people who can better understand company’s business and analyze the data. As defined by Avinash Kaushik, the 10/90 rule explains strategic investment of a company for $100 in a website, the company should invest $90 for intelligent resources/analyst and $10 on the analytical tools. (Kaushik …show more content…
At the end of the day tools are just ways to get data. The Web is very complex and it will remain so for now. All of this essentially over emphasizes measuring clickstream data and attempts to figure out the effect of the website on the bottom line. Stellar success is achieved after hacking clickstream data. Companies that underestimate the value of business acumen & common sense are hugely underrated. The differentiator will be Web Analyst who can understand the use of tools. Reality is that companies invest millions of dollars to get tools and simply give it to admin which indeed doesn’t work, where they end up doing nothing. This is not the fault of the tool it is the fault of the company that does not investment in people. So, the basic principle of 10/90 rule is to invest smartly in intelligent people and make conversion to get the Returns on Investments. (Kaushik, Google

Related Documents

  • Improved Essays

    In this assignment we briefly explain “how the 10/90 Rule in Web analytics gives sound foundations to the implementations of client business related web sites and how it is useful to the all kinds of companies to improve their business decisions in optimized cost thru applying the 10/90 rule” with an example in the coming essay. Initially all the companies follow this 10/90 rule because 10/90 Rule is utilized to achieve an unselfish accomplishment in the web Analytics. Different studies have pointed out that while every one of the organizations have extraordinary interests in Web Analytics, regardless they need to battle to settle on all the significant choices in their business. To make the glorious progress in web investigation 10/90 principle…

    • 1109 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    (TCO C) A project to remodel an office area has the following activities. (Hint: You will need to build an AIB diagram, perform a forward pass, and perform a backward pass to answer this question.) ............... a) What are the critical path activities? (5 points) b) What is the project's scheduled completion time?…

    • 961 Words
    • 4 Pages
    Great Essays
  • Great Essays

    Acc 561 Week 9 Final Paper

    • 1345 Words
    • 6 Pages

    1-Non-profit organization: “A business entity that is granted tax-exempt status by the Internal Revenue Service. Donations to a nonprofit organization are often tax deductible to the individuals and businesses making the contributions”. 2- Share: “one of the equal parts into which a company's capital is divided, entitling the holder to a proportion of the profits”.…

    • 1345 Words
    • 6 Pages
    Great Essays
  • Decent Essays

    Wgu Management Accounting

    • 273 Words
    • 2 Pages

    Planning sets the foundation of an organization and is one of the most fundamental components of business operations. Resource planning provides business leaders with an opportunity to develop strong strategic decisions through clear direction, collecting and analyzing information, anticipating problems, and managing change. Additionally, resource planning involves the internal analysis within the organization and the external analysis of the industry and its competitive environment. Therefore, leaders must have access to accurate, high quality data from advanced information systems in order to make crucial decisions by comparing statistics with the economy, the market, and competitors, while considering risk.…

    • 273 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    Bobie Gump Analysis Paper

    • 406 Words
    • 2 Pages

    The sample data from Bubba Gump Shrimp Company can be used to make a lot of conclusion about the company. All that is important is making some pre-analytic and analytic processing of the data with a statistical software. There different types of analysis that can be made to determine the nature of the data and make some predictions concerning the company sales. In our case we are going to use JMP application in our analysis.…

    • 406 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Profit Leadership

    • 653 Words
    • 3 Pages

    Profit recently digitally transformed the look and feel and the functionality of their client website interface. The customer experience has dramatically improved. Customers are now able to perform numerous transactions more efficiently. They can now receive personalized investment advice while interacting with a dynamic modern website. Profit's new digital site has been featured in many industry news reports and has won numerous industry awards.…

    • 653 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    My company, UMPhysicians, can compete externally on analytics more so in no other way than to simply pay attention to its surroundings and internal nature for recognition in innovation and exploration as a founder in such areas as it professes to pioneer. May characteristics be damned, UMPhysicians must carry herself forward with the understanding by others that our methodology, as driven by analytical confirmation, is the most modern and best approach to modern…

    • 1770 Words
    • 8 Pages
    Improved Essays
  • Superior Essays

    Zillow Case Study Essay

    • 1460 Words
    • 6 Pages

    Introduction In this case study, the business of Zillow.com in providing real estate information to all users to its website is explored, and the use of business intelligence by Zillow.com in its offering to customer, and the way it uses a data mart to market its new product, are discussed. In addition, this case study includes a discussion of various characteristics of information quality as seen from Zillow’s perspective, and how Zillow is using a data-driven website. Analysis Background of Zillow.com Zillow.com is an online web-based real estate site helping homeonwers, buyers to find and share information about real estate and mortgages. It allows users to access information anonoyoumously and free of charge, using the kinds of tools…

    • 1460 Words
    • 6 Pages
    Superior Essays
  • Great Essays

    A Career in Business—Business Analytics Business Analytics (BA) is a burgeoning field which has been created to bridge a communication gap between Business and Information Technology. A career as a business analyst is a fulfilling career goal for me because it will exercise my ability to solve problems by utilizing Information Technology (IT) and Business Process Management skills for any organization. In this informative essay I will demonstrate why I am interested in Business Analytics, describe what Business Analytics is, explain the education and experience requirements, and identify what opportunities there are for me to succeed in the field of Business Analytics. Business analysis interests me because I naturally seek to understand how…

    • 1153 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    Web Analytics Challenges

    • 1252 Words
    • 6 Pages

    [4] Senior management has had their way of running the business based on their gut feelings and maybe some data along with their broad understanding of the business. When some of their decisions or past practices can be questioned by web analytics, it can be a difficult situation. Besides, analytics is good only when the analysts are good and their decisions have led to success in the past. Hence, a newbie claiming to be an analyst and trying to change the decision making of the organization can be met with mistrust. Also, analytics is not completely evolved to have gained much trust.…

    • 1252 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    The 10x Rule Essay

    • 909 Words
    • 4 Pages

    I was given the task of reading a business related book in the start of the semester. I choose the book, “The 10x Rule” by Grant Cardone. Grant Cardone is a New York Times Best Seller. He is also an international sales expert, motivational speaker, and entrepreneur, who worked in the real estate and auto industry. Also, he is the host of his radio show titled, “The Cardone Zone”.…

    • 909 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Simply clicking on a website may add it to the digital cloud of advertisements that are tailored to fit your exact likes and dislikes. The analytics field is now a multi-billion dollar sector of business. The CEO of Axciom, a major data collection agency geared towards online advertisement,…

    • 2065 Words
    • 9 Pages
    Great Essays
  • Improved Essays

    Social Media Data Analysis

    • 1277 Words
    • 5 Pages

    Having the necessary information is crucial in almost any area, especially for research and development. The purpose of collecting data is primarily for knowledge discovery, then for further consideration. In other words, all websites gather people’s information and base on them to explore their behaviours and trends. From there, they will shape the browsing experience that match each person’s preference in the future. As mentioned above, social media, especially Facebook and Google, track all users’ activities online.…

    • 1277 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    For this target, the future of technologies that will be used are twitter, Face book and YouTube. Moreover, proper tools need to be ready within the company with trained employee in order to monitor the result and the status of them such as Business inelegance(BI). According to Dave (2014),” With the right BI tool, any enterprise can use time series-based historic data and sort, filter and drill down through the data using demographics, geographies, customer preferences and buying behaviors”. This tool will gave the chance to the organizations to understand the effectiveness of their utilization of social media. In addition, The IFG will have the facility to receive the customers feedback indirectly in order to improve their services and products without any communications with the…

    • 1212 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Dataclear is a business data analytics company, based out of Baton Rouge, Louisiana. The company was founded in 1998 by Greg McNally, a graduate of UC Berkeley, with a PhD in computer science. McNally developed his skill working as a software developer for 15 years, “at Borland and Oracle” (Case Study, para.5). DataClear established itself in a market that was wide open and offered very rapid customer and profit growth. Within the first year of operation, the company’s sales hit $2.2 million (Case Study).…

    • 1259 Words
    • 6 Pages
    Great Essays