Essay about House of Tata
957 Words
May 7th, 2012
4 Pages
HOUSE OF TATA
The Business
Agricultural Products
Base Metals
Non-Metallic Mineral Products
Chemicals
Construction & Allied Activities
Electrical and Non-Electrical Machinery
Electricity & Non-Conventional Energy
Electronics
Services
Shipping & Exports
Hotels
Financial
Drilling
Real Estate
Other
Watches
Pulp & Paper Press
Engineering & Locomotive
Vertically integrated
Focus in domestic market (India)
Resources
Financial Capital
Managerial Expertise
Business Network
Established brand
Structures, Systems & Processes
Corporate communication
Weekly cross-company director’s meetings
Autonomous business unit operations
Uniform Policies across the Tata Group
SBU’s …show more content…
The Business
Agricultural Products
Base Metals
Non-Metallic Mineral Products
Chemicals
Construction & Allied Activities
Electrical and Non-Electrical Machinery
Electricity & Non-Conventional Energy
Electronics
Services
Shipping & Exports
Hotels
Financial
Drilling
Real Estate
Other
Watches
Pulp & Paper Press
Engineering & Locomotive
Vertically integrated
Focus in domestic market (India)
Resources
Financial Capital
Managerial Expertise
Business Network
Established brand
Structures, Systems & Processes
Corporate communication
Weekly cross-company director’s meetings
Autonomous business unit operations
Uniform Policies across the Tata Group
SBU’s …show more content…
The sale of part of Tata Industries Limited to the Hong Kong-based Jardine Matheson Group was a good idea for the following reasons. * It increased the share capital of TIL. * It enabled the capital influx to be used for venture capital start –ups. * Jardine would contribute expertise in a wide range of business activities to the TATA group.
* Revitalisation of Tata Administrative Services.
Creation of a group brand was a good idea for the House of TATA because it gave the companies that subscribed to the Tata Brand Equity Scheme, the following :
* Buying& borrowing power ,when raising money in domestic and global markets. * Negotiating power, when negotiating joint ventures and access to managerial and financial support from the Group. * Quality company perception, with the JRD quality value award. * Advantage of opportunities &ward off competitive threats. * It would give the group a stronger collective identity. whilst benefitting from the centrally promoted company. * Funds derived from the contributing companies was used to build a national & international group brand image through advertising. * If the group brand was a bad idea the board of directors of the various Tata companies would not have passed a resolution approving the resolution. * The group brand enabled Ratan to
* Revitalisation of Tata Administrative Services.
Creation of a group brand was a good idea for the House of TATA because it gave the companies that subscribed to the Tata Brand Equity Scheme, the following :
* Buying& borrowing power ,when raising money in domestic and global markets. * Negotiating power, when negotiating joint ventures and access to managerial and financial support from the Group. * Quality company perception, with the JRD quality value award. * Advantage of opportunities &ward off competitive threats. * It would give the group a stronger collective identity. whilst benefitting from the centrally promoted company. * Funds derived from the contributing companies was used to build a national & international group brand image through advertising. * If the group brand was a bad idea the board of directors of the various Tata companies would not have passed a resolution approving the resolution. * The group brand enabled Ratan to