Essay about House of Tata

957 Words May 7th, 2012 4 Pages

The Business

Agricultural Products
Base Metals
Non-Metallic Mineral Products
Construction & Allied Activities
Electrical and Non-Electrical Machinery
Electricity & Non-Conventional Energy
Shipping & Exports
Real Estate
Pulp & Paper Press
Engineering & Locomotive

Vertically integrated
Focus in domestic market (India)


Financial Capital
Managerial Expertise
Business Network
Established brand

Structures, Systems & Processes

Corporate communication
Weekly cross-company director’s meetings

Autonomous business unit operations

Uniform Policies across the Tata Group

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The sale of part of Tata Industries Limited to the Hong Kong-based Jardine Matheson Group was a good idea for the following reasons. * It increased the share capital of TIL. * It enabled the capital influx to be used for venture capital start –ups. * Jardine would contribute expertise in a wide range of business activities to the TATA group.

* Revitalisation of Tata Administrative Services.

Creation of a group brand was a good idea for the House of TATA because it gave the companies that subscribed to the Tata Brand Equity Scheme, the following :

* Buying& borrowing power ,when raising money in domestic and global markets. * Negotiating power, when negotiating joint ventures and access to managerial and financial support from the Group. * Quality company perception, with the JRD quality value award. * Advantage of opportunities &ward off competitive threats. * It would give the group a stronger collective identity. whilst benefitting from the centrally promoted company. * Funds derived from the contributing companies was used to build a national & international group brand image through advertising. * If the group brand was a bad idea the board of directors of the various Tata companies would not have passed a resolution approving the resolution. * The group brand enabled Ratan to

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