Hotels Recession Essay
“CASE STUDY: MARRIOTT GROUP OF HOTEL‟S EFFORT TO
ATTRACT MEDICAL TOURISTS”
RAMAMOORTHY PANDIAN STUDENT ID: 09004669 DISSERTATION SUPERVISOR THOMAS REEVES
SUBMITTED IN PART FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION
UNIVERSITY OF WALES INSTITUTE, CARDIFF
FEB 2010 1
First and foremost, I would like to thank my supervisor Thomas Reeves for his valuable professional advice and guidance as well as for rendering his kindness, endless patience and continuous encouragement towards my dissertation.
I would like to thank interviewees in the Marriott Group of hotels and its …show more content…
The dissertation uses a case study approach and data is collected from a handful number of Marriott hotel‟s branches. Further research should extend this work by collecting data from a large number of organizations in the hotel industry. This could result in the generalization of this study‟s findings.
TABLE OF CONTENTS
CHAPTER 1. Introduction 1.1 The Tourism Industry 1.2 Medical Tourism at UK 1.3 Research proposal 1.4 Aim and Objectives 1.5 Structure of the Dissertation 7 8 10 11 12 PAGE
2. Literature Review 2.1 Introduction 2.2 Recession and its effects 2.2.1 Introduction 2.2.2 Tourism in developed and underdeveloped countries 2.2.3 Categories of tourism 126.96.36.199Domestic tourism 188.8.131.52 Inbound and outbound tourism 184.108.40.206 Range of reasons for travel and tour 2.3 Tourism industry and recession 2.3.1 Global crisis on tourism 2.3.2 GDP growth rate as a factor influencing Tourism 2.3.3 Medical health care growth rate (UK) 2.4 Medical tourism and hospitality 2.4.1 Role of managers in hospitality 2.5 UK hotels against recession 2.6 UK hotels attracting medical tourists 2.6.1 Introduction 4 26 23 24 20 21 22 15 16 16 13 14 13
2.6.2 RevPAR – status measure 2.6.3 Hotel management – Behind the scenes 2.6.4 Significance of Marriott 2.7 Conclusion
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