Hotel Marketing Case Study

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Assignment #1: Hospitality Marketing
1. List the TOP 10 hotel groups in the world and their brands.
- The TOP 10 hotel groups are:
• Marriott International/ Starwood Hotels & Resorts: + The Ritz-Carlton, St. Regis Hotels & Resorts, JW Marriott, Westin, Courtyard, aloft, Marriott Hotels, Autograph Collection hotels, Four Points, Moxy Hotels, Edition, Sheraton, Design Hotels, SpringHill Suites, Marriott Executive Apartments, the Luxury Collection, Marriott Vacation Club, Renaissance Hotels, Protea Hotels, Residence Inn, BVLGARI Hotels & Resorts, Delta Hotels, Tribute Portfolio, Fairfield Inn&Suites, Towneplace Suites, W Hotels, LeMeridien, Gaylord Hotels, AC Hotels, and Element. • InterContinental Hotels Group: + INTERCONTINENTAL Hotels …show more content…
+ Economy: Microtel, Days Inn, Super 8, Howard Johnson, Travelodge, Knights Inn

• Jin Jiang Intercontinental: + Luxury: Jin Jiang hotel, Portofino Hotels & Resorts, H12, Maison Albar hotel, Royal Tulip, + Upper Upscale: Peace Hotel, Park Hotel, Golden Tulip, + Upscale: Sarovar hotels & resorts. + Upper Midscale: Metropole Hotel + Midscale: 7 Days Premium, James Joyce Coffetel, Lavande, ZMAX Hotels, Campanile, + Economy: Jinjiang Inn, Bestay Hotel Express, Magnotel, PAI hotels, 7Days Inn, IU hotel, Kyriad hotel, Tulip Inn, Premiere Classe.

• Choice Hotels: + Upscale: Ascend hotel collection, Cambria hotels & suites + Upper Midscale: Comfort Inn, Comfort Suites, Sleep Inn, + Midscale: Quality, Clarion, MainStay Suites, Suburban + Economy: EconoLodge, Rodeway Inn

• Accor Hotels: + Luxury: Sofitel, Raffles, Fairmont, Banyan Tree, Rixos hotels, Angsana, Sofitel Legend + Upper Upscale: Pullman, the Sebel, MGallery by Sofitel + Upscale: Mercure hotel, Novotel + Upper Midscale: adagio premium, adagio, + Midscale: ibis + Economy: hotelF1, ibis …show more content…
Each location of this brand provides a very unique experience. All Quorvus Collection offers the “Q24” service including wellness, replenishment, style, inspiration, entertainment, and connectivity. The “Q24” service is a combination of core lifestyle elements. This hotel brand targets + Radisson Blu: is a stylish brand with stunning design and exciting contemporary appeal. This hotel brand targets + Radisson Red: a lifestyle select brand that focuses on design and detail. This hotel brand focuses on catering to the DIY attitude of guests in order to create a unique guest experience. + Radisson: is a brand for busy traveler. It takes pride of building meaningful and personal relationships with customers as well as delivering a passion for Yes I Can! Hospitality. This hotel brand targets + Park Plaza: delivers memorable hotel stays with a personal touch. Each hotel has creative and cosmopolitan design approach. + Country Inns & Suites: is a brand that delivers comfort and hospitality to every guest at every

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