Hotel Marketing Case Study

Great Essays
Assignment #1: Hospitality Marketing
1. List the TOP 10 hotel groups in the world and their brands.
- The TOP 10 hotel groups are:
• Marriott International/ Starwood Hotels & Resorts: + The Ritz-Carlton, St. Regis Hotels & Resorts, JW Marriott, Westin, Courtyard, aloft, Marriott Hotels, Autograph Collection hotels, Four Points, Moxy Hotels, Edition, Sheraton, Design Hotels, SpringHill Suites, Marriott Executive Apartments, the Luxury Collection, Marriott Vacation Club, Renaissance Hotels, Protea Hotels, Residence Inn, BVLGARI Hotels & Resorts, Delta Hotels, Tribute Portfolio, Fairfield Inn&Suites, Towneplace Suites, W Hotels, LeMeridien, Gaylord Hotels, AC Hotels, and Element. • InterContinental Hotels Group: + INTERCONTINENTAL Hotels
…show more content…
+ Economy: Microtel, Days Inn, Super 8, Howard Johnson, Travelodge, Knights Inn

• Jin Jiang Intercontinental: + Luxury: Jin Jiang hotel, Portofino Hotels & Resorts, H12, Maison Albar hotel, Royal Tulip, + Upper Upscale: Peace Hotel, Park Hotel, Golden Tulip, + Upscale: Sarovar hotels & resorts. + Upper Midscale: Metropole Hotel + Midscale: 7 Days Premium, James Joyce Coffetel, Lavande, ZMAX Hotels, Campanile, + Economy: Jinjiang Inn, Bestay Hotel Express, Magnotel, PAI hotels, 7Days Inn, IU hotel, Kyriad hotel, Tulip Inn, Premiere Classe.

• Choice Hotels: + Upscale: Ascend hotel collection, Cambria hotels & suites + Upper Midscale: Comfort Inn, Comfort Suites, Sleep Inn, + Midscale: Quality, Clarion, MainStay Suites, Suburban + Economy: EconoLodge, Rodeway Inn

• Accor Hotels: + Luxury: Sofitel, Raffles, Fairmont, Banyan Tree, Rixos hotels, Angsana, Sofitel Legend + Upper Upscale: Pullman, the Sebel, MGallery by Sofitel + Upscale: Mercure hotel, Novotel + Upper Midscale: adagio premium, adagio, + Midscale: ibis + Economy: hotelF1, ibis
…show more content…
Each location of this brand provides a very unique experience. All Quorvus Collection offers the “Q24” service including wellness, replenishment, style, inspiration, entertainment, and connectivity. The “Q24” service is a combination of core lifestyle elements. This hotel brand targets + Radisson Blu: is a stylish brand with stunning design and exciting contemporary appeal. This hotel brand targets + Radisson Red: a lifestyle select brand that focuses on design and detail. This hotel brand focuses on catering to the DIY attitude of guests in order to create a unique guest experience. + Radisson: is a brand for busy traveler. It takes pride of building meaningful and personal relationships with customers as well as delivering a passion for Yes I Can! Hospitality. This hotel brand targets + Park Plaza: delivers memorable hotel stays with a personal touch. Each hotel has creative and cosmopolitan design approach. + Country Inns & Suites: is a brand that delivers comfort and hospitality to every guest at every

Related Documents

  • Improved Essays

    Kaggadaspura Case Study

    • 975 Words
    • 4 Pages

    The Heights of Luxury OR 2. Living… At its Finest Shilpitha Golden Sepals is for those with a taste for global living. The homes capture today’s appetite to actively utilize the space of their private realm. A bewitching setting and a charming community gives peerless company to mind and soul. Luxurious interiors, picturesque outdoors, awesome club facilities and matchless space make for an ecstatic potion appealing to the heart and the senses.…

    • 975 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    It is also one of the leading companies in the mid-scale segment with Novotel, Mercure, Grand Mercure, Adagio, MGallery and Thalassa sea & spa brands; in economy lodging, with All Seasons and ibis brands; and in the budget segment with the ibis budget and hotelF1 chains. Moreover, it recently appears to buy the Fairmonth, Raffles and Swissotel brands. (HVS Global Hospitality Report, 2015). This acquisition now enables AccorHotels to truly present a full range of hotel…

    • 860 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The Marriott is a large hotel chain that incorporate a lot of different amenities and prices that should suit most stakeholder’s needs. One of the things that can be appreciate from the Marriott is how they treat their employees and their family and friends. Another factor that can be appreciate by stakeholders is Marriott being a global hospitalities company. This means that stakeholders can be anywhere in the world and travel to more 122 countries and territories to book a stay with Marriott. Marriott vision is “to be the world’s best travel company’’ (Marriott International, 2018).…

    • 759 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Hotel Industry Essay

    • 4972 Words
    • 20 Pages

    Heritage hotel: In this hotel a guest is graciously welcomed, offered room that have their own history, serve traditional cuisine and are entertained by folk artist. These hotels put their best efforts to give the glimpse of their region. Example: Jai Mahal palace in Jaipur. Ecotels: these are environment friendly hotels these hotel use eco friendly items in the room. Example: Orchid Mumbai is Asia first and most popular five star Ecotels.…

    • 4972 Words
    • 20 Pages
    Great Essays
  • Great Essays

    The 12 Service Values are laminated on a card that all managers are required to carry with them. The values include: (1) I build strong relationships and create Ritz-Carlton guests for life, (2) I am always responsive to the expressed and unexpressed wishes and needs of our guests, and (3) I am empowered to create unique, memorable and personal experiences for our…

    • 1435 Words
    • 6 Pages
    Great Essays
  • Great Essays

    Vivanta Case Study

    • 2357 Words
    • 10 Pages

    Taj has helped to put many Indian destinations on the map. From the resorts of Goa to the upcoming business hubs of India’s Silicon Valley, an iconic Taj hotel is a mainstay of the destination. By providing jobs to the local community, supporting endangered artisan practices and reviving regal history at palaces where royal families are still in residence; Taj offers a rare insider’s point of view to the fascinating story of India – from Maharaja to modern day. With 100 hotels in 62 locations across India, Taj offers guests the refined luxury of heritage combined with effortlessly efficient service and local expertise to create a moment to remember. In India, Taj hotels are strategically located to offer the Taj experience in…

    • 2357 Words
    • 10 Pages
    Great Essays
  • Great Essays

    This group also a world's top ten well-known hotel brands. Their hotel all over the world 45 countries and regions. They have a lot of brands such as Grand Hyatt , Hyatt Centric , Hyatt Regency. 2.2 Butterfly on Prat Boutique Hotel:…

    • 1197 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    Luxury Hotel Analysis

    • 825 Words
    • 4 Pages

    Luxury hotels such as The Imperial make a stay in Delhi, whether it is for business, vacation, or a wedding, memorable and comfortable. They do this by providing amenities that other hotels don’t offer with the best quality available for guests. Using The Imperial as an example, here are some of the amenities you can expect from luxury hotels in Delhi: 1. Room Amenities An article on Gallup.com reveals that all hotel guests, whether luxury or budget travellers, put the room at the top of their list of priorities when choosing a hotel. Luxury hotels differ from brand name, budget, or business hotels where it is common for each room to use the same floor plan and have the same amenities.…

    • 825 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Due to the large network the hotel groups has access to considerable dues to promote and supports its brand for its benefit of all hotel and franchise owners. Analysis of Brand Identity and Brand Strategies: A complex package of experiences and images is a brand in their customer`s mind Hilton hotel has been recognized by internal brand as one of the top 20 global brands. Brand identity Prism: The brand identity prism by Kapferer describes the brand through six different facets. The identity of a brand describes what makes it stand out and special, as well as the attractiveness of the brand. Initiated by reliability and reassurance, the traditional Hilton hotel values are fundamental part Hilton brand identity.…

    • 1534 Words
    • 7 Pages
    Great Essays
  • Superior Essays

    3.0 SCANNING THE ENVIRONMENT 3.1 Environmental Analysis 3.1.1 PEST Analysis In aligning with the indicatives of Malaysian Tourism Industry PEST Analysis conclude that in conjunction with the Malaysian government, Malaysian Tourism Industry has initiated several hotel and destination development schemes under the slogan: “Malaysia, Truly Asia”. Malaysia’s economic stability, scenic beauty, the metropolitan extravaganza offered at cities like Kuala Lumpur (KL) and the government’s generous incentives and tax cuts for hoteling operations, together make up an ideal environment for Tune Hotels. Heavy tourist influx secure promising demand and technological advancements in the country cater to the needs of communications and distribution mixes for the hotel. 3.2 Competitor Analysis 3.2.1 Blue Ocean Strategy…

    • 2425 Words
    • 10 Pages
    Superior Essays