Essay Hotel Industry

4972 Words Jan 6th, 2011 20 Pages
Business Plan On
HOTEL INDUSTRY

Submitted to Prof V.K. Sapovadia,
Prof Kishor Barad
& Prof Sharma
Shanti Business School, Ahmedabad

PGDM Trimester II (Batch 2010-12)

Continuous Evaluation in Business Plan

Submitted By
HEMANT VAGHELA
ENROLMENT NUMBER: 1011012005

SR NO. | TOPICS | PAGE NO. | 1 | HISTORY & EVOLUTION | 3 | 2 | GROWTH OF INDUSTRY | 4 | 3 | MAJOR MARKET PLAYERS | 5 | 4 | CATEGORY OF PLAYERS | 5 | 5 | ITDC HOTELS | 9 | 6 | HOTEL CORPORATION OF INDIA | 13 | 7 | ITC HOTEL LTD | 14 | 8 | INDIAN HOTEL COMPANY | 17 | 9 | THE OBEROI GROUP | 20 | 10 | HOTAL LEELA VENTURE LTD | 22 | 11 | HOTEL RADISSION AND RESORTS | 24 | 12 | SEGMENTATION PATTERN | 25 | 13 | DEMANT ANS SUPPLY SINERIO |
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The thriving economy and increased business Opportunities in India have acted as a boon for Indian hotel industry. The Arrival of low cost airlines and the associated price wars have given domestic tourists a host of options.

The 'Incredible India' destination campaign and the recently launched 'Atithi Devo Bhavah' (ADB) campaign have also helped in the growth of domestic and international tourism and consequently the hotel industry. According to a report, Hotel Industry in India currently has supply of 110,000 rooms and there is a shortage of 150,000 rooms fuelling hotel room rates across India. According to estimates demand is going to exceed supply by at least 100% over the next 2 years. The future scenario of Indian hotel industry looks extremely rosy. It is expected that the budget and mid-market hotel segment will witness huge growth and expansion while the luxury segment will continue to perform extremely well over the next few years.

Growth of Industry

Over the last decade and half the mad rush to India for business opportunities has intensified and elevated room rates and occupancy levels in India. The successful growth story of 'Hotel Industry in India' seconds only to China in Asia Pacific. The Hotel Industry is inextricably linked to the tourism industry and the growth in the Indian tourism industry has fueled the growth of Indian hotel industry. The

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