Introduction
The hotel industry’s ability to distinguish future trends and the outlook of the market changes has become a factor in determining the competitiveness of hotels. This is fundamental because of the critical issues involved with uncertainties, adapting through innovation, constantly evolving customer desires and demands, taking advantages of opportunities and staying ahead of competition in this dynamic global economy. Market led strategic change that involves going into the market and creating customer value is known as value definition as stated by Piercy, (2002) this gives organisations an opportunity to be analytical through gaining information, behavioural through interpretation and understanding of surveys and organisational …show more content…
This increased competition in the industry not only makes it harder for companies to stay ahead of competition but also propels a constant improvement and innovation in the hotel industry. According to Gee (2008) due to the global population growth slowing there is an increase in the 35-54 age group greater propensities and financial ability to travel at the highest growth making marketing a very important aspect if hotels are to have a competitive advantage. The importance of this marketing can be highlighted in the number of travellers who prefer to make purchases online. In context of hospitality and tourism the Cox (2005) says that guests spending is the greatest growing driver for e-commerce and as of 2003 42 million e-traveller made purchases online which represented an 8 per cent increase predominately every …show more content…
A good questionnaire design is important, as the researcher wants to avoid an assumption that respondents will understand the question. Zikmund (2003) accuracy and relevance are major factors a questionnaire has to meet in order to achieve the research purpose. All respondents should be able to interpret the questionnaire in the same manner. In the event that the questionnaire is worded properly, minimal effort is required to administer the questionnaire (Jankowicz, 2000). The respondents are based all over the world and not possible for the researcher to meet each respondent. In this case a self-administered questionnaire is the best choice. Due to time constraints the survey is administered online through Esurvey pro. Emails are used to disburse the questionnaire to respondents as they offer additional reliability. The questionnaires are divided into three parts as (Smith, 2010) opening questions, core essential questions and socio-demographic questions. The questionnaire contains multiple choice, likert scale, rating scale and ranking Scale. The questionnaires were all returned within 96 hours. Taking into consideration the time constraint the questionnaires were made to take approximately 10mins to
The hotel industry’s ability to distinguish future trends and the outlook of the market changes has become a factor in determining the competitiveness of hotels. This is fundamental because of the critical issues involved with uncertainties, adapting through innovation, constantly evolving customer desires and demands, taking advantages of opportunities and staying ahead of competition in this dynamic global economy. Market led strategic change that involves going into the market and creating customer value is known as value definition as stated by Piercy, (2002) this gives organisations an opportunity to be analytical through gaining information, behavioural through interpretation and understanding of surveys and organisational …show more content…
This increased competition in the industry not only makes it harder for companies to stay ahead of competition but also propels a constant improvement and innovation in the hotel industry. According to Gee (2008) due to the global population growth slowing there is an increase in the 35-54 age group greater propensities and financial ability to travel at the highest growth making marketing a very important aspect if hotels are to have a competitive advantage. The importance of this marketing can be highlighted in the number of travellers who prefer to make purchases online. In context of hospitality and tourism the Cox (2005) says that guests spending is the greatest growing driver for e-commerce and as of 2003 42 million e-traveller made purchases online which represented an 8 per cent increase predominately every …show more content…
A good questionnaire design is important, as the researcher wants to avoid an assumption that respondents will understand the question. Zikmund (2003) accuracy and relevance are major factors a questionnaire has to meet in order to achieve the research purpose. All respondents should be able to interpret the questionnaire in the same manner. In the event that the questionnaire is worded properly, minimal effort is required to administer the questionnaire (Jankowicz, 2000). The respondents are based all over the world and not possible for the researcher to meet each respondent. In this case a self-administered questionnaire is the best choice. Due to time constraints the survey is administered online through Esurvey pro. Emails are used to disburse the questionnaire to respondents as they offer additional reliability. The questionnaires are divided into three parts as (Smith, 2010) opening questions, core essential questions and socio-demographic questions. The questionnaire contains multiple choice, likert scale, rating scale and ranking Scale. The questionnaires were all returned within 96 hours. Taking into consideration the time constraint the questionnaires were made to take approximately 10mins to