Summary: Fundamentals Of Management Accounting

2011 Words 9 Pages
Bachelor of Business Prescribed Textbooks - Trimester 1 2013
Unit Code ACC101 ADV101 COM104 ECO101 HOS101 IND101 MGT101 MGT102 MGT103 MKT101 MKT102 MKT103 PRN101 TOU101 ACC201 Fundamentals Of Management Accounting and Business Finance Understanding Advertising Sound, Vision and News Economics In A Business Environment Introduction To Accommodation Management Industry Practices Management Principles and Practices Introduction To Hospitality, Tourism and Events Service Industry Theory Understanding Marketing Introduction To Consumer Behaviour Marketing Communications Understanding Public Relations Tourism Theory and Practice Introduction To Applied Finance Textbook Accounting Business Reporting for Decision Making Advertising: Principles and
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& Dimanche, F. 2009, International tourism: cultures and behavior , 1st ed, Taylor & Francis Ltd, Oxford, Great Britain. Course reader Course reader Dynamics of International Advertising: Theoretical and Practical Perspectives Mueller, B. 2011, Dynamics of international advertising: theoretical and practical perspectives , 2nd ed, Peter Lang Publishing, US. Advertising: Principles and Practices Wells, W., Spence-Stone, R. & Crawford, R. 2011, Advertising: principles and practices , 2nd ed, Pearson Education, Frenchs Forest, NSW. Media Planning in Action Dix, S. 2011, Media planning in action , 2nd ed, Cengage Learning, South Melbourne, VIC. The Journalist's Guide to Media Law: Dealing with Legal and Ethical Issues Pearson, M. & Polden, M. 2011. The journalist's guide to media law: dealing with legal and ethical issues. 4th ed, Allen and Unwin, Sydney. Remote Control: New Media, New Ethics Lumby, C. & Probyn, E. 2003, Remote control: new media, new ethics, Cambridge University Press, Melbourne. Cunningham, M. 2006, Finish what you start: ten surefire ways to deliver your projects on time and on budget , Kaplan Pubishing, Chicago. The Everything Project Management Book New Media Event Studies: Theory, Research and Policy for Planned Events Operations Strategy: A Value Chain Approach EPMS (Event Project Management Systems) (CDROM) No …show more content…
2009, Planning and control for food and beverage operations , 7th ed, Educational Institute of the American Hotel and Motel Operations Association, US. Food and Beverage Management Contemporary Issues in Management and Organisational Behaviour Strategic Corporate Social Responsibility: Stakeholders in a Global Environment Strategic Management: Competitiveness and Globalisation Business Driven Information Systems Research Methods for Business: A Skill Building Approach Entrepreneurship and Small Business Employee Training and Development for Australia and New Zealand Course reader International Marketing Third Asia-Pacific Edition E-Marketing International Public Relations: Negotiating Culture, Identity, and Power The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly Tourism Planning and Policy Davis, B., Lockwood, A., Pantelidis, I. & Alcott, P. 2008, Food and beverage management , 4th ed, Taylor & Francis Ltd, Oxford, Great Britain. Murray, P., Poole, D. & Jones, G. 2006, Contemporary issues in management and organisational behaviour , 1st ed, Cengage Learning, South Melbourne, VIC. Werther, W.B. & Chandler, D.B. 2011, Strategic corporate social responsibility: stakeholders in a global environment , 2nd ed, SAGE Publications Inc, Thousand Oaks, US. Hanson, D., Hitt, M.A., Ireland, R.D. & Hoskisson, R.E. 2011, Strategic management:

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