Hotel And Lodging Management Case Study

2011 Words 9 Pages
Register to read the introduction… Stutts, A.T. & Wortman, J. 2006, Hotel and lodging management: an introduction , 2nd ed, John Wiley & Sons , New York, US. No textbook Samson, D. & Daft, R.L. 2009, Management: asia pacific edition , 4th ed, Cengage Learning, South Melbourne, VIC, No textbook Kandampully, J. 2006, Service management, 3rd ed, Pearson Education, Upper Saddle River, US. Kotler, P. & Adam, S. 2009, Principles of marketing , 4th ed, Pearson Education, Frenchs Forest, NSW. Schiffman, L.G., Bednall, D., O'Cass, A. & Paladino, A. 2011, Consumer behaviour , 5th ed, Pearson Education, Frenchs Forest, NSW. Belch, G.E., Belch, M.A., Kerr, G, & Powell, I. 2011, Advertising: an integrated marketing communication perspective , 2nd ed, McGraw-Hill, Australia. Harrison, K. 2011, Strategic public relations , 1st ed, Palgrave Macmillan, Sydney, NSW. Leiper, N. 2004, Tourism management, 3rd ed, Pearson Education, Elsternwick, VIC. Brealey, R.A., Myers, S.C., & Marcus, A.J. 2011, Fundamentals of corporate finance , 7th ed, McGraw-Hill , London.

ADV201 ADV202 ADV203 ADV204 COM201

Brand Building Implementing Advertising Strategy Advertising Copywriting Visual Communications Audio Feature Production Audio Feature Production Audiovisual Feature Production Editing and Design Event Managment Event Management Creative Thinking and Innovation

Keller, K.L. 2008, Strategic brand management: building, measuring, and managing brand equity , 3rd ed, Pearson Education, US. Belch, G.E., Belch, M.A., Kerr, G, & Powell, I. 2011, Advertising: an integrated marketing communication perspective , 2nd ed, McGraw-Hill, Australia. Felton, G. 2006, Advertising concepts and copy , 2nd ed, WW Norton & Co, New York, US. Landa, R. 2010,
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MGT202 MKT201 MKT202 MKT203 MKT204 PRN201 PRN202

Project Management Marketing and Audience Research Marketing Strategy B2B Marketing Service Marketing Public Relations Strategy Introduction To PR Writing

PRN203 STAT201 TOU201 TOU202 ADV301

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