Hot Topic is a very successful retailer because Hot Topic understand the passion of the employees and use that passion for their products. Betsy McLaughlin is the former CEO of the Hot Topic business and she believes that Hot Topic is successful because of the passion it has for the concept, product, and workers. “In fact, McLaughlin claims that music inspires not only the products they sell, but also the store design and even the people they hire” (Manning, Curtis, 2015, pg. 281). Hot Topic passion is music and it is use to inspire employees and the product being sold. When someone gain passion for something they would take the right action to make sure it is successful. The employees gain passion for where they work, so they would do everything
