Honey Nut Cheerios Case Study

Channel of Distribution- Honey Nut Cheerios are a consumer product. They are a consumer product due to the fact that one will buy Honey Nut Cheerios to eat, or to consume, for his/her own personal needs. The channel of distribution would be an indirect for the consumer market, as a retail store (like Wal-Mart) sells the Honey Nut Cheerios to consumers within their store opposed to in a Honey Nut Cheerios store (which does not even exist).
Retailers- Honey Nut Cheerios cereal will be sold in retail stores that sell products for personal consumer use. The manufacturer of Honey Nut Cheerios (the company that owns and makes them) would sell and then ship the product to the retailers themselves. The size of the retailers for Honey Nut Cheerios