Marketing Case Study: Honda Motor Co., Ltd.

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Honda Motor Co., Ltd. is a Japanese public multinational corporation primarily known as a manufacturer of automobiles, aircraft, motorcycles, and power equipment. The channel of distribution first starts in the production area, then moves to wholesale distributors and then a retail distributor. A channel of distribution is the way in which the goods are passed from the manufacturer to the consumer meaning the goods that are made in the manufacture are directly delivered to the consumer and using the channel of distribution to purchase some goods that we can get immediately from the factory like machinery’s. This distribution of Honda sales has a history, which has brought in numbers ranging from 4,110,000 to 1, 586,551. Honda is headquartered …show more content…
Honda’s current mission statement is, “Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.” Honda’s mission statement has remained the same and they have done so as well. Their process of evolving has come in forms of innovation and customer quality. Honda is a big corporation that employs many people.
The Three Joy’s includes the joy of buying, the joy of selling, and the joy of creating. The joy of buying is pretty much done by employees selling the product through great customer service. The joy of selling is done through employees also gaining the trust of their clients and building a relationship to better satisfy the consumer. The joy of creating is an overall love for what it is that is being created and done, and to believe in it as well.
Some of the strategies Honda is using that have since worked and keep working include keeping their manufacturing facilities local to Japan instead of becoming globally, in case of any rising problems that may occur. Honda has also maintained to keep automation and robots to a minimum. Honda believes that inclusion of robots and decreased manual labor can discourage employees from having an engaged mindset, which can lead to a downfall of any
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About half of the revenue that comes from Honda is gained through North America. Any changes within the North American markets are starting to greatly affect Honda. Anything ranging from wage changes, fuel prices, and economy fluctuation are starting to affect Honda. Probably the biggest weakness Honda faces are decreasing investment in research and development. This weakness leads to less product innovation that can keep a company afloat and remain competitive in such a competitive driven industry. As of right now Honda has the lowest investment in their idea of research and

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