Honda Jazz Case Study
Given Articles talks about the automobile industry of India in which Honda Jazz makes a another entry with dual variant cars segment in India i.e. both Diesel as well as Petrol version to compete with cars like Maruti Suzuki Swift and Hyundai Motor Elite i20 in the price range of 5.3 to 8 lakh and India became the first country where Jazz is going to launch a diesel version engine. As in Asia 30% sales of Honda motors is contributed by India so they are very optimistic in investing in India as they are already invested Rs 3000 crore in Indian Car Business In Tapukura, Rajasthan.
Another Article is talking about 115 year old Royal Enfield Bike Company which is launching a 200 unit of limited edition Classic 500 at higher price (2.24 …show more content…
Indian market has its eyes set on the battle between the new Honda Jazz, Hyundai Elitei20 and Volkswagen Polo while it will also steal some market share from Maruti Swift. But we have to remember that the so-called "price conscious" Indian audience has proven time and again that a slightly lower price and credible brand name can generate better results in terms of sales. This is evident from the fact that Hyundai Elitei20 has sold over 1,00,000 units in the last 11 months, thus raising the benchmark for the new Jazz.
Royal Enfield, the ever existing brand has come online to launch its limited-edition dispatch motorcycles. With a no direct competition in cruiser bike segment as of Enfield launch will attract customers with the easy online sales. With the new foreign bikes coming in market, Enfield’s new strategy might just bring back to focus to it rather than the expensive Harley Davidson. In March, the bikemaker sold 32,854 units, up 41.80% (March 2014: 23,170).
Growth aspects of the …show more content…
In May, there were a number of social media campaigns across various mediums such as Facebook, Twitter and YouTube and the company also released a teaser video promoting the new Honda Jazz. For jazz primary target customer lies within the age group of 25 - 35 years. Apart from the conventional media, their potential customers are a netizen. Based on his digital life, they planned our activities to maximize reach and impact. The car has a new digital campaign with a digital brochure available on WhatsApp. The new advertisement for the Jazz has also been digitally created to reach out to the