1.0 : Introduction Honda Motor Company, Ltd.
Founder : Soichiro Honda
Year : 1959 1.1 : Company Background Honda Motor Co., Ltd. operates under the basic principles of "Respect for the Individual" and "The Three Joys" commonly expressed as The Joy of Buying, The Joy of Selling and The Joy of Creating. "Respect for the Individual" reflects our desire to respect the unique character and ability of each individual person, trusting each other as equal partners in order to do our best in every situation. Based on this, "The Three Joys" expresses our belief and desire that each person working in, or coming into contact with our company, directly or through or products, should share a sense of joy through
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Honda‘s sales and production in this industry prove successful steadily not just in U.S. but also in many regions worldwide. Meanwhile, motorcycle business is the first business of Honda, from 1963 with the event of the first overseas plant in Belgium, Honda has devoted in one basic rule which is build products close to the customer. Honda has operated successfully in 28 motorcycle plant in 21 countries, as well as Honda R&D operations in the U.S., UK, Italy, China, Germany, Thailand, and India. 2.4.2 : Business Strategy Research and Development (R&D) is sharpening the business advantage of Honda, together with the fierce competition between Honda and competitors, and they all define the Business strategy of Honda. One of the proudest things about Honda is its R&D system. With the systematic way of approaching, focus on durability, reliability and basic performance to establish a creative and innovative technical foundation. With the wisely approach to the future, the Honda products do care about the economical, environmental, and social issues .This leads to a increase steady in American and Europe recently meanwhile the whole industry is going down by some external factors such as U.S.D. depreciation, Oil price raising, political recession. Honda is keeping involving in the research and development that benefit people in the future through leading-edge technology and commitment