Honda Case Analysis

CHAPTER 4
4.1 DATA ANALYSIS AND INTERPRETATION

Table No 4.1: Table showing the Gender of Honda and Vespa users

Particulars HONDA VESPA No of Respondents Percentage % No of Respondents Percentage %
MALE 24 60% 10 50%
FEMALE 16 40% 10 50%
TOTAL 40 100% 20 100%

Analysis
The above table depicts Honda and Vespa users. In that 60% of Honda users are male and 40% of users are female
In Vespa 50% 0f Vespa users are male and 50% of users are female

Graph No. 4.1: Graph Showing the Gender of Honda and Vespa User

Interpretation
As per the above analysis Honda and Vespa scooters got almost equal number of male and female users which shows that this brands conquered the customers of both the genders

Table No 4.2: Table showing the …show more content…
In Honda users 67.55 of users belong to the age group of 18-24, 20% of users belong to the age group of 25-32, 5% of user belongs to the age group of 33-40 and 7.5% of users are above 40
In Vespa users 35% of users belong to the age group of 18-24, 30% of users belong to the age group of 25-32, 15% of user belongs to the age group of 33-40 and 20% of users are above 40

Graph No. 4.2: Graph showing the age of Honda and Vespa users

Interpretation
As per the above analysis 67.5% of Honda users and 35% of Vespa users belong to the age group 18-24 and 20% of Honda users and 30 % of vespa users belong to the age group 25-32 Which is comparatively very high shows that most of the Honda and Vespa users are from younger generation .

Table No 4.3: Table showing the profession of Honda and Vespa users

Particulars Honda Vespa No of Respondents Percentage % No of Respondents Percentage %
Govt employee 0 0% 2 10%
Private employee 12 30% 6 30%
Business 5 12.5% 6 30%
Student 19 47.5% 6 30% other 4 10% 0 0
Total 40 100% 20 100%

Analysis
The above table depicts Honda and Vespa …show more content…
In Honda 70% of users income is below 30000, 12.5% of users income falls between 30000 -60000, 5% of users income falls between 60000-120000 and 2.5% of users income is 120000 above
In Honda 50% of users income is below 30000, 35% of users income falls between 30000 -60000, 10% of users income falls between 60000-120000 and 5% of users income is 120000 above

Graph No. 4.4: Graph showing the monthly income of Honda and Vespa users

Interpretation
As per the above analysis 70% of Honda users income and 50% of Vespa users income is below 30000.

Table No 4.5: Table showing the education qualification of Honda and Vespa users

Particulars Honda Vespa No of Respondents Percentage % No of Respondents Percentage %
Graduate 9 45% 18 45%
Post Graduate 9 45% 20 50%
SSLC 0 0% 1 2.5%
PUC 1 5% 0 0%
Under Graduate 1 5% 1 2.5%
Total 40 100% 20 100%

Analysis
The above table depicts Honda and Vespa users. In Honda users 45% of users are graduate, 45% of users are post graduate, 5% of users are PUC and 5% of users are under graduate
In Vespa users 45% of users are graduate, 50% of users are post graduate, 2.5% of users are SSLC and 2.5% of users are under